Creative powerhouse FKA twigs and Getty Images, a world leader in visual communications, announced today they are collaborating to empower Black storytellers, educators and content creators to elevate the visual narrative of Black history.
Launching in 2021, Getty Images will donate visual content from its Hulton Archive, the world’s largest privately held commercial archive, and Editorial Collections for non-commercial use in support of learning about and reflecting on Black history for Black storytellers and not-for profits. As part of the project Getty Images will also provide research support for educational, research and mentoring initiatives focused on Black history at its Hulton Archive.
FKA twigs said, “It was the artist Kandis Williams who told me how much of our history was in the Getty Images Archive. We were discussing how powerful it would be to make this content available to Black creators and educators – enabling us to put these pieces together and make our history accessible for generations to come.”
“At Getty Images we believe in the power of imagery to change the world. To do this we must support Black content creators to tell more of the authentic stories of the global Black community,” said Ken Mainardis, Senior Vice President and Head of Content, Getty Images. “Knowing the past opens the door to the future we are pleased to partner with FKA twigs on this ambitious project to preserve and celebrate Black history. With this project we hope to empower black content creators to tell their story of their own history, and to support storytelling as a weapon in the struggle for racial uplift.”
In the coming months Getty Images will release more details on the project. Content partners who wish to offer content donations can do so by contacting CSR@gettyimages.com.