Organised in partnership with the Swedish Advertisers Association, Sveriges Annonsörer, and the WFA the week will bring together senior marketers from across the globe for four days of insight, inspiration and connection in one of Europe’s most dynamic cities.
The agenda is built for senior marketers navigating complexity at a global scale. Whether you are working through AI integration, making the case for brand investment to your CFO, or managing the complexity of global media and privacy, the most useful thing is not just another keynote, it is time with peers who are wrestling with the same challenges and willing to speak candidly about what is actually working and often what isn’t.
On the Conference stage (23 April)
The Global Marketer Conference features a programme built to address marketers’ biggest priorities in 2026:
- Taide Guajardo, Chief Brand Officer Europe, P&G, who leads over 1,300 marketers across 49 countries on what it takes to build irresistibly superior brands at scale;
- Preeti Srivastav, Group Head of Sustainability, Asahi, on embedding genuine environmental and social change into a global portfolio of iconic brands;
- Rob Mayhew, adland’s favourite social media star and award-winning content creator, who brings 25 years of advertising experience and a reputation for pointing out in his inimitable way what many of us think … but few dare to say;
- Isabel Perry, Global EVP of Strategy, DEPT, who works with organisations so they can build and compete in an AI-driven economy, through a perspective shaped by architecture, technology and strategy;
- Andrew Tindall, SVP Global Partnerships, System1, an expert on the science of creativity and its role in driving brand growth across a modern media mix
Across the Forums (21–22 April)
The AI, CMO, Media, Sourcing, Insight and Policy Forums cover the decisions that land on senior marketers’ desks every day, from sourcing and media to privacy, policy and insight.
Structured around WFA’s network of member-only forums, these sessions are where peer-to-peer insight from practitioners delivers instant practical added value as members can listen to and share with those who face the same challenges.
Confirmed speakers include:
- Marco Dogliani, Global Marketing Procurement Lead, Beiersdorf
- Krista Hill, Senior Manager, Strategic Sourcing Global Marketing Lead, Uber
- Marie Museux, Global Lead – Alcohol Policy & Responsible Marketing, Moët Hennessy
- Sorin Patilinet, Global Marketing Effectiveness and Measurement Innovation Lead, PepsiCo
- Kat Robison, Director, Assistant General Counsel, Digital Policy and Privacy, Nike
- Alexander Shmelkov, Executive Director, Global Brand and Consumer Insights, IKEA
- Claire Thwaites, VP, Global Government Affairs, Reckitt
- Gareth Townsend, CMI Global Insight Capabilities Director, Mars
- Sylvia van der Waal, Global Brand and Marketing Insights Leader, IKEA
- Cecilia Weckstrom, Director, DCE Transformation Initiatives, The LEGO Group
- Asad Dhunna, Founder and CEO, The Unmistakables
- Katrina Stirton Dodd, Trends Editor, Contagious
- David Wheldon, WFA President