“KLIPPAN sofa is an iconic IKEA product. By offering new sofa covers made from recycled materials, we can help customers to renew their sofa and reuse materials.” Said Piotr Jakubiak, Deployment Leader at New Business and Innovation Deployment, IKEA of Sweden. “We are happy to work together with MUD Jeans to make the KLIPPAN sofa cover with recycled denim. This simple action will give new life to the sofas and worn jeans.”
In Europe, approximately 500 million pairs of jeans are sold every year. On average, each European has 7 pairs of jeans, and 2 out of them are never worn. After use, most of the jeans end up in landfill or are incinerated. Less than 1% of them are used as material for new garments.**
Each new KLIPPAN sofa cover contains 40% of post-consumer recycled denim, equivalent to two pairs of old jeans. Compared to the industry standard denim method, each cover made with this post-consumer denim saves 27,000 litres of water and reduces the carbon footprint by 67%.
“IKEA wants to grow within the boundaries of the planet. We believe all materials are valuable and should not be wasted. By joining forces with MUD Jeans, we can work together to secure new sources of recycled materials, and develop products using post-consumer materials such as recycled jeans.” says Malin Nordin, Head of Circular Development, Inter IKEA Group. “By working together, we are exploring ways to minimize waste and reduce our impact on the planet.”
MUD Jeans is a denim brand based in the Netherland and a pioneer in circular textiles with a proven and certified positive impact. IKEA and MUD Jeans want to accelerate the change of adopting circular business models by working together. More products made by post-consumer recycled denim are in the development process and will meet customers soon.
* The 9 markets are the Netherlands, Germany, the UK, Ireland, Austria, Switzerland, Belgium, France, and Italy. Please refer to the local IKEA team for the sales start date in each market.