Media Cause, the mission-driven marketing agency focused on helping nonprofit organizations grow and accelerate their missions, today announced that it is working with the It Gets Better Project, a nonprofit organization with a mission to uplift, empower and connect lesbian, gay, bisexual, transgender and queer youth around the globe, to build awareness and activate critical audiences for its “50 States. 50 Grants. 5,000 Voices.” campaign. This campaign encourages the submission of ideas for projects designed to promote greater inclusion of LGBTQ+ students, with the opportunity to secure grants of up to $10,000.
“The goal of our campaign is to drive the conception and completion of projects that will create and inspire change for LGBTQ+ students at school,” says Eboni Munn, Director of Brand Marketing, Content & Creative for the It Gets Better Project. “Whether that’s elevating the learning experience at an already inclusive school or helping boost support for LGBTQ+ students from the ground up, we’re aiming to empower these students to make their voices heard and help maximize their greatest potential. With their commitment and track record of helping organizations focused on social good missions, Media Cause was an ideal choice to build awareness for this important effort.”
“We knew it was crucial for the It Gets Better Project to reach their target audiences – not just students, but partners such as schools’ Gender-Sexuality Alliance (GSA) chapters and teachers who could support students in the project submission process,” says Eric Facas, CEO, Media Cause. “To do this, we looked to understand and leverage the best channels to build awareness and recruitment. We are excited about the many different types of ideas we expect to be submitted, all designed to make U.S. schools more open and inclusive to LGBTQ+ youth.”
Media Cause’s work for the “50 States. 50 Grants. 5,000 Voices.” campaign comprises a new microsite; informative toolkits for teachers and partners in addition to paid and organic social efforts, and influencer marketing, including a TikTok campaign that generated over 60 million impressions in its first day of being live for the hashtag #FavoriteTeacher.
Project ideas can be submitted through March 15 and winners will be announced in June, coinciding with Pride Month. At that point, the It Gets Better Project will offer one to two middle and/or high schools in every state a $5,000–$10,000 grant in support of their winning projects.
“Statistics show an alarming number of LGBTQ+ students in America’s middle and high schools continue to report feeling unsafe at school, and this needs to change,” continues Facas. “We applaud the It Gets Better Project for spearheading this ground breaking campaign and we are very excited to help support their mission.”
Grants are made possible through the It Gets Better Project with support from American Eagle and Aerie.
