World Wildlife Fund Launches First-of-Its-Kind Wildlife-Driven Gift Card Offering

World Wildlife Fund (WWF), the world’s leading conservation organization, announces the launch of the WWFGifts Gift Card—a first-of-its-kind nonprofit gift card that blends the emotional impact of charitable giving with the joy of receiving a tangible gift that’s delivered right to your door. Now available in select Kroger stores nationwide, and online the WWFGifts Gift Card offers retailers a powerful new way to meet rising consumer demand for purpose-driven gifting.

Each card purchased can be redeemed for a full donation to WWF, helping to fund critical conservation programs in nearly 100 countries. Recipients can also select from 200+ fun and meaningful gifts that give back to nature as a thank you for each redemption. Gifts include a broad assortment of WWF favorites—plush animals like elephants and narwhals, conservation-themed socks and tees, home goods, and other items that celebrate the natural world. Every gift selection reflects WWF’s mission: protecting wildlife, habitats, and the health of the planet.

“Finding new ways to engage our supporters is essential to achieving our conservation mission,” said Collin Lawson, Senior Director of Private Sector Engagement at WWF. “We’re excited to launch the WWFGifts Gift Card at select Kroger retail locations and see tremendous opportunity for more retailers to join us in offering customers a simple way to give back and help protect our planet for generations to come.”

With Gift Cards available in donation amounts from $25 to $250, WWF designed the program to make supporting conservation simple, accessible, and rewarding for all. Whether for the holiday season or year-round giving, the WWFGifts Gift Card offers retailers an opportunity to meet the growing demand for gifts that “do good”—and help protect wildlife in the process.

The WWFGifts Gift Card invites people to give with purpose—and retailers to participate in meaningful conservation action simply by offering it on their shelves. Retailers interested in stocking the WWFGifts Gift Card can contact WWF’s retail partnerships team for more information: corporatepartnerships@wwfus.org.

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