Jake Quickenden fronts new BHF Face a Fear campaign

Reigning Dancing on Ice champion and former I’m a Celebrity… Get Me Out of Here finalist Jake Quickenden is encouraging everyone to join the latest British Heart Foundation campaign by conquering their biggest fear by the end of July.

The self-confessed arachnophobe conquered his fear on the shoot and put the squeamish and yellow-bellied to shame by befriending creepy crawlies and clowns for a fearless photoshoot. He is fronting the new BHF fundraising campaign – Face a Fear – to help fund fearless research into heart and circulatory disease. He is calling on the bold and brave across the UK to take a deep breath, step up to the plate and face their fear.

Jake Quickenden lying on a bed with tarantulas on holding a tarantula

Jake said: “Millions of people across the UK have experienced first-hand the devastating impact of heart and circulatory disease, which can affect anyone, no matter how old you are or how healthy you might be. That’s why I’m supporting the British Heart Foundation’s Face a Fear campaign and encouraging as many people as possible to put their courage and mental strength to the ultimate test.

“Whether spiders or snakes leave you squirming, dizzying heights leave you frozen with fear, or you have a bizarre phobia that leaves you scared stiff,  it’s time to look fear in the eye and say ‘no more’. I conquered my fear of spiders for the British Heart Foundation’s Face a Fear campaign, so I know how tough it can be to step out of your comfort zone. There are seven million people in the UK living with heart and circulatory diseases and only research will stop this. By fundraising for the British Heart Foundation, through campaigns like Face a Fear, you really will be making a difference, so one day, we can beat heartbreak forever.”

Face a Fear this July

The BHF say: “Whether it’s spiders or heights that give you the creeps, Face a Fear is the perfect fundraiser if you’re on a mission to show your charitable side and finally ready to conquer a fear that has left you quaking for years.  The money raised through sponsorship will help fund vital life saving research that will help us better understand how to prevent, diagnose and treat heart and circulatory disease, which causes more than a quarter (26 per cent) of all deaths in the UK.”

Adrian Adams, Head of Face a Fear at the BHF, added: “It’s fantastic to have Jake on board as one of our fearless supporters. Jake has now faced his fear to help fund our life saving research, but now it’s your turn. Each year, over 150,000 lives are cut short by heart and circulatory disease – that’s one death every three minutes, so we urgently need your support to keep more hearts beating.”



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