Keep America Beautiful Launches Community Improvement Grant Program to Help Beautify MLK Corridors Across the US

Keep America Beautiful®, the US leading community improvement nonprofit organization, in partnership with Diageo North America and its Diageo Community Activity and Relief Efforts (“Diageo C.A.R.E.s”) program, has announced the creation of the Keep America Beautiful Community Improvement Grant program to support the efforts of volunteers, residents, community groups, and business owners/employees to prevent litter, promote recycling, and beautify areas in and around Martin Luther King Jr. corridors and promote neighborhood building by empowering individuals to become engaged in the communities where they live and work.

The Community Improvement Grant program will have funding in three categories – $2,500, $5,000, and $10,000 – with the possibility of additional funding for supplies purchased at Lowe’s. Grant applications are being accepted through Friday, July 17, 2020. The grant program is part of the Keep America Beautiful Great American Cleanup®, of which Diageo is a national sponsor. The 2020 Great American Cleanup, which normally takes place during the spring months (March 19-June 20), was initially suspended because of the coronavirus pandemic and is now being conducted through Oct. 18.

“Keep America Beautiful recognizes that litter and the lack of clean, green, and beautiful public spaces impacts the vitality, health, and economic development opportunities in a community,” said Keep America Beautiful President and CEO Helen Lowman. “By working hand in hand with local community groups to address the negative impacts of litter, we can help clean and beautify areas in need and help build strong, diverse communities.”

The competitive grant will be open to the Keep America Beautiful national network of community-based affiliates as well as other community groups (e.g., faith groups and nonprofits) at:

“Through our Diageo CAREs program, this partnership represents an opportunity for us to carry on the legacy of Dr. King’s view of empowering others and community involvement while giving back to the communities where we operate,” said Dr. Danielle Robinson, Director, Alcohol Policy and Corporate Reputation Management at Diageo. “We are honored to be founding partners of the program and encourage other organizations to join the initiative for a broader collective impact.”

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