Day: 10 August 2020

Cannes Lions and WARC release The Effectiveness Code, a white paper to address ‘crisis in creativity’

Stuart Mitchell

Cannes Lions, powering global best practice in creativity, together with sister company WARC, the global authority on marketing effectiveness, have today released The Effectiveness Code, a white paper presenting the results of a major new study carried out on their behalf by marketing effectiveness experts James Hurman and Peter Field. In 2019, Hurman and Field undertook a global study involving a committee of international leaders from the world of strategy and planning, which revealed consensus that the industry lacked a ‘universal definition’ and ‘shared language’ of effectiveness, limiting the ability…

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Iceland Aims To Be Carbon Neutral Eight Years Ahead Of Government’s Target

Stuart Mitchell

Iceland has announced that it has reduced its operational carbon footprint by nearly three quarters (74%) since 2011, ensuring it is well ahead of schedule to hit the Government’s target of being carbon neutral by 2050. Its footprint has fallen from almost 250,000 tonnes of CO2 in 2011 to just 46,000 tonnes in 2020. The significant reduction has been made despite Iceland increasing the number of stores it has nationally by 181, and is a result of the supermarket investing over £35 million  in more energy efficient equipment and innvovations,…

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Atos to acquire EcoAct, leader in decarbonization strategy consulting

Stuart Mitchell

  Atos, a global leader in digital transformation, today announces an agreement to acquire EcoAct, an internationally recognized carbon reduction strategy consulting firm. This acquisition will support Atos’ decarbonization ambition by enriching its portfolio of carbon reduction digital solutions, services and strategies to further support its clients at every stage of their journeys towards carbon neutrality. EcoAct is a global market leader in developing innovative carbon reduction strategies, delivering to 400+ clients through four international offices. Its comprehensive “A to Zero” offer based on the five-module approach supports organizations at…

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PRCA welcomes new ORCL guidance on lobbying register

Stuart Mitchell

The PRCA has welcomed an update from the Office of the Registrar for Consultant lobbyists (ORCL) to its lobbying register guidance, which provides public affairs professionals with additional advice on how to comply with the statutory register. The update includes a requirement for consultant lobbyists to declare if they were paid for lobbying in the three months before they applied to join the Register. Commenting on the news Liam Herbert MPRCA, PRCA Public Affairs Board Chair, said: “We welcome the Registrar’s latest update and encourage members to undertake the necessary measures to…

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Interview with Bryan Martins, Category and Marketing Director of Wessanen UK – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Bryan Martins, Category and Marketing Director of Wessanen UK. Wessanen UK create healthier, sustainable products, empowering people to make better choices both for themselves and for our planet. They are a B Corp® Certified business and very proud of their four pioneering brands in the UK and their positions within expanding market segments:  Clipper TeasClipper Teas is the world’s largest Fairtrade tea brand, producing an extensive variety of organic and Fairtrade teas and coffees, from everyday blends…

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