LCRF Launches “Wink…and Lash Out at Lung Cancer®” and “Blow a Kiss®” Campaign

To mark the first day of Lung Cancer Awareness Month, the Lung Cancer Research Foundation (LCRF) is launching the Wink…and Lash Out at Lung Cancer® and Blow a Kiss® Campaign to help support lung cancer awareness in women. Lung cancer kills more women than breast, ovarian, and cervical cancers combined, and LCRF wants to educate the public about its impact and the importance of supporting lung cancer research.

To help spread awareness that lung cancer is the leading cause of cancer death in women worldwide, LCRF is encouraging the public to post a photo of themselves on social media. Using the hashtags #BlowaKiss or #WinkandLashOut, participants can post a photo winking and lashing out at lung cancer or blowing a kiss to someone they love to help raise awareness about women and lung cancer.

“Most people don’t know that lung cancer is the leading cause of cancer death in the world, and it receives far less research funding than other cancers. We hope that the Wink & Kiss campaign will bring light to these staggering statistics,” said Joan H. Schiller, MD, Chair, LCRF’s Scientific Steering Committee. “As people all over the world participate in the Wink & Kiss campaign, we anticipate it will highlight the importance of research and how lung cancer is affecting women.”

To participate in the Wink & Kiss campaign simply take a photo winking or blowing a kiss and post to social media, tagging @LungCancerResearchFoundation on Facebook or @Lung_Fund on Twitter and share who your wink or kiss is dedicated to. You can also submit your photo to for a chance to be featured on the LCRF website, social media channels and in LCRF’s promotional materials.

“In the US, more people die of lung cancer than breast, colorectal and pancreatic cancer combined. By raising awareness of these unknown facts, we hope to increase funding for lung cancer research for the prevention, diagnosis, treatment and cure,” said Dr. Schiller. “We are proud of the research our organization has funded thus far, but there is still a lot to do.”


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