LIFEWTR® and CFDA Bring the Newest Class of Emerging Fashion Designers Front and Center at New York Fashion Week

#MOREINSPIRED – LIFEWTR®, a water brand committed to advancing and showcasing sources of creativity, and the Council of Fashion Designers of America (CFDA) have announced that they will host the opening presentation of New York Fashion Week (NYFW) this September with a showcase featuring three of the newest designers breaking onto the fashion scene: Ji Won Choi, Daniel Cloke and Jamall Osterholm. Selected from CFDA’s inaugural Fashion Future Graduate Showcase in 2017, the three designers were given the opportunity to create and show their collections as part of NYFW’s Official Schedule and to have their work featured in LIFEWTR’s latest series, Diversity in Design.

“LIFEWTR and CFDA share a purpose to elevate emerging talent, making this a natural and tremendously successful partnership that enables us to provide a platform for creatives and to support them in ways that can help launch their careers in the industry. As we head into the second year of this partnership, together with CFDA, we have identified three incredibly talented designers whose inspirational work boldly reflects diverse perspectives and shares personal narratives,” said Olga Osminkina, Vice President, Hydration & Innovation, Global Beverage Group, PepsiCo. “I am so excited for these designers to grow as professionals as part of the LIFEWTR family, starting with New York Fashion Week, and for the world to see and be inspired by their designs on our bottles.”

The brand’s sixth series celebrates how diverse perspectives enhance our collective cultural experience and features talents who use design as a medium to express diverse backgrounds, share original perspectives and inspire positive change. LIFEWTR and CFDA are committed to helping these promising young designers bring their unique perspectives to fashion’s biggest stage – NYFW. In preparation for this momentous occasion and their formal introduction into the industry, LIFEWTR and CFDA provide each designer with access to industry leaders and top producers, stylists, makeup artists and other talent to help them bring their vision to life, have their work seen by influential retailers, editors, tastemakers and customers, and ultimately advance their careers.

“Through our partnership with LIFEWTR, we are able to continue to support the careers of our emerging talents beyond Fashion Future Graduate Showcase, which was their first point of contact with the CFDA,” said Steven Kolb, President and CEO of CFDA. “The New York Fashion Week presentation with LIFEWTR helps us highlight the next generation of talent.”

Choi, Cloke and Osterholm will present their collections on Sept. 6 from 10:00 to 11:00AM at Pier 59.

About the Designers:

  • Ji Won Choi (Parsons School of Design): Ji Won Choi is a fashion designer, whose work investigates human cultures, using design to promote positive change. Choi, who was born in Seoul, South Korea and raised in Oklahoma, is a graduate of Parsons School of Design in New York City and Paris where her thesis collection garnered accolades from numerous industry powerhouses including Kering and Yoox, for which she developed an exclusive capsule collection. She has also partnered with the world-famous Bergdorf Goodman department store.
  • Daniel Cloke (Rhode Island School of Design (RISD)): Daniel Cloke is a menswear designer working at the intersection of artistry and engineering. The Rhode Island School of Design graduate draws from a rich personal mythology to create complex and opulent clothing. Cloke’s process focuses on knitwear technique, in which he examines traditional methods and re-contextualizes them through new technology. Cloke, who has held positions at influential American fashion houses including Alexander Wang, Ralph Lauren and Perry Ellis, expresses his design versatility through textile development with a focus in knitwear.
  • Jamall Osterholm (RISD): Rhode Island School of Design graduate Jamall Osterholm is a Providence-based menswear designer. With a primary focus on futurism as it pertains to the now, Osterholm’s work explores topics such as race, identity and gender in an attempt to challenge stereotypical notions. His collections are a reflection of his own life experience and have been shown at New York Fashion Week and New England Style Week, as well as in prominent features in i-D, Vice and Paper.

In addition to the career-changing opportunity to show at NYFW, each designer will have their work showcased as part of the latest LIFEWTR bottle series, which will be available nationwide beginning Aug. 26 in four sizes: 20oz, 500mL, 700mL and 1L, as well as multipacks. For more information, please visit

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