With its full 11 product portfolio being offered via Ocado, the new listing provides Wilton with a national grocery footprint as the London-based company is on track to achieve 400% growth this year.
Founded in 2018, by ethical entrepreneurs Sam Whigham and Mike Perry, Wilton’s existing suite of products includes laundry care, washing up liquids, plastic free sponges and surface cleaners. All products are made with plant derived ingredients, free from harmful and toxic chemicals, created using biodegradable, Vegan Society-registered formulas.
This latest listing on Ocado adds to Wilton’s existing roster which includes over 300 points of sale nationwide including Lakeland, Booths, Farmdrop, Holland & Barrett and Robert Dyas. Wilton’s products can also be ordered through its online shop and subscription service, which has attracted more than 10,000 digital customers to date.
Earlier this year, Wilton was also selected for the Virgin Collective Impact Programme which helps purpose-driven businesses maximise their potential.
Wilton London Co-founder Sam Whigham said: “We’re delighted to have secured this latest listing with the UK’s biggest online grocery retailer, Ocado. With Wilton on target to generate 400% growth this year, this listing will support the further development of our brand and build on our vision of bringing our range of eco-friendly, plant-based household cleaning products to homes across the country. With demand for genuine sustainability-focused, ethnically produced cleaning products sharply on the rise, securing the Ocado listing will ensure our offering is now even more accessible to UK consumers.”