The iconic lights at Piccadilly have been switched off since January. The famous sign has been switched off as part of a lengthy renovation. The iconic screen is being replaced by a single 4K LED screen capable of hosting live videos, weather, news, sports results, and real-time social media feeds.
The launch in October is covered in a Facebook Live broadcast, as part of the website called the PiccadillyOn campaign. The plan is to get people to sponsor the colours on the screen, and raise money for Barnado’s.
The PiccadillyOn describes itself as:
“To mark the switch on of one the UK’s most iconic landmarks, we’re powering on the Piccadilly Lights through the gift of colour!
The Piccadilly Lights have been switched off since January and we need your help to power them back on this autumn. Every colour sponsored will help build a global colour patchwork on the big screen, and help Barnardo’s continue to transform children’s lives across the UK.”
Coca-Cola, one of the most iconic brands on the sign, have kicked off the fundraising with a donation to sponsor their red colour chip.
Some Questions about the cmpaign
How do I donate?
Sponsor a colour with our colour picker and you will be sent through to our JustGiving page to make a secure donation.
What is the minimum donation?
The minimum donation for sponsoring a colour is £2. If you sponsor more than one colour, the recommended minimum donation is £2 per colour. However, if you would like to donate more you will be able to adjust the amount on our JustGiving page.
How many colours can I sponsor?
You can sponsor up to 5 colours in one go.
When is the switch on and how can I watch it?
The switch on will be announced 30 minutes before on the day. As a sponsor, you will receive an alert before the switch on to watch our live stream feed on YouTube or Facebook.
Where is my donation going?
Our charity partner is Barnardo’s.
I’m having trouble finding my sponsored colour chip, how can I retrieve this?
We will be updating the website with the ability to retrieve your colour chip very soon, so please visit this site: https://www.piccadillyon.london/ and check back on 27th September.