Brightly coloured on-the-go recycling bins for cans and plastic bottles have been installed in local towns of the Forest of Dean, as part of the #LoveYourForest initiative to tackle rubbish in the area.
Launched by environmental charity Hubbub, the new eye-catching bins have been installed in the town centres of Cinderford, Coleford, Lydney and Newent, and mark the next phase of the campaign, which is broadening activity beyond reducing litter, to increasing recycling as well.
#LoveYourForest is run in collaboration with local employer Suntory Beverage & Food GB&I, Forest of Dean District Council, Forestry England, Foresters’ Forest, and Forest of Dean & Wye Valley Tourism; and the new bins have been unveiled today by local MP Rt Hon Mark Harper.
Each year 250 tonnes of rubbish is removed from the Forest of Dean, costing local taxpayers £450,000 per year to clean up. In 2016, Hubbub and local partners launched the #LoveYourForest campaign to tackle the issue, trialling a number of interventions which in four years has seen more than 800 bags of litter collected in the area.
New research conducted amongst over 3,000 UK residents* reveals three quarters (75%) of people feel angry that people who throw litter have such disregard for their local environment.
48% said they had noticed an increase in littering/fly tipping since lockdown measures eased on 1st June.
To mark the launch of the new bins, an installation by local artist Dorota Grabkowska highlighting how long rubbish takes to biodegrade, will be installed at Beechenhurst. Dorota designed the sculpture as part of a competition launched in February and has been busy bringing her winning design to life over lockdown. The sculpture will be touring the area over the next 6 month.
Join the campaign by following #LoveYourForest or find out more at