StreamElements, a new form of media company that powers digital content creators by providing tools and services for live stream production, monetization, and audience engagement, today announced a partnership with Make-A-Wish® International, the global nonprofit organization that creates life-changing wishes for children with critical illnesses, for a week-long charity initiative on Twitch, the leading service and community for multiplayer entertainment, among other platforms. The goal of the campaign is to raise US $50,000 to support Make-A-Wish International’s efforts to transform the lives of children with critical illnesses. The campaign will run from June 17-23, 2019 and will feature over a dozen participating streamers with the opportunity for more to be involved.
Make-A-Wish works with streamers through its new Stream [FTW] (“For The Wishes”) program, empowering streamers to transform lives by sharing the lasting impact of a wish and supporting its mission. In addition, Make-A-Wish has worked with Twitch to fulfill several wishes including recipients attending TwitchCon events and meeting specific streamers. This latest initiative is the organization’s first foray into partnering directly with streamers through an in-stream activation platform like StreamElements. In addition to curating the participating streamers, StreamElements is providing a collection of tools and assets including themes, overlays, chat integrations and other in-stream integrations to ensure visibility and engagement for the campaign. StreamElements is also incorporating Tiltify functionality so contributors have a trusted means to donate to Make-A-Wish International.
In addition to supporting the live stream fundraisers, StreamElements has created a custom tee to help raise money for Make-A-Wish International with all profits being donated to the foundation. The shirt will be available in participating streamer merch stores, as well as directly on the StreamElements site at Streamelements.com/makeawish.
“Make-A-Wish has been doing amazing things for children with critical illnesses for years, but with all of the internet noise it’s easy for the current generation to lose sight of this,” said Doron Nir, CEO, StreamElements. “By helping Make-A-Wish International partner with live streamers to reach their incredibly giving fans with our audience and community activation tools, we hope to shine a fresh light on their incredible work and to help them achieve their goal.”
“With the growth of gaming and streaming-related wishes amongst our wish children, it is clear we need to be an active participant of this incredible community,” stated Michel Rudolphie, President and CEO, Make-A-Wish International. “We are delighted to work with StreamElements to help share our mission and get support from the streaming community. With their help, we can achieve our vision of granting the wish of every eligible child.”
Taking part in the campaign are an established group of Twitch streaming Partners, including: P4wnyhof, Sweet Anita, Kaakmans, Makarimorph, MrGregles, KiwaPlay, Ron_Plays_Games, Paoloidolo, Hotted89, Kandyland, NymN, and JakeeYeXe. To find participating streamers, visit the channels linked above, search Twitch using the #makeawish tag, or use the default filter for Charity streams.