Mattel, a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, today announced Thomas & Friends™: Let’s Roll, a fun, new mobile app, created in partnership with StoryToys and designed under the guidance of neurodiversity consultants. The app is slated to be released during Autism Acceptance Month in April, with pre-orders now live via Google Play and the App Store.
Thomas & Friends: Let’s Roll is an app for children ages two to four, fostering problem-solving and creative thinking. Through open-ended play experiences, children can learn independence and strengthen their ability to focus as they join their favorite Thomas & Friends characters on exciting journeys across the Island of Sodor.
“StoryToys has been a wonderful partner in helping bring to life an app that keeps inclusion at the heart of play,” said Mike DeLaet, Global Head of Digital Gaming at Mattel. “This collaboration further propels the ongoing expansion of Mattel’s digital portfolio aimed at providing players of all ages with captivating experiences and first-hand play opportunities with beloved characters like Thomas the Tank Engine, Bruno the Brake Car, Kana, and more.”
In celebration and support of Autism Acceptance Month, Bruno the Brake Car, Thomas & Friends’ first autistic character, will be available free from launch. Introduced in 2022, Bruno was developed in close partnership between Mattel, The Autistic Self Advocacy Network, and Easterseals Southern California. Once released, Thomas & Friends: Let’s Roll will be supported with ongoing updates, including new characters, locations, and seasonal content, ensuring a consistent flow of learning opportunities for children as they progress.
“It has been a pleasure to collaborate with Mattel to create a safe and accessible environment for all children, both neurodiverse and neurotypical, to learn and play,” said Emmet O’Neill, CEO of StoryToys. “We are committed to ensuring neurodiverse users can have the best possible experience in Thomas & Friends: Let’s Roll. Each element of the app has been carefully designed to cater to the diversity of players and to help each one learn life-long skills through play. Children can set their own pace in our app, fostering confidence and autonomy.”
Press assets for Thomas & Friends: Let’s Roll can be found here.
