Tag: Mattel

Mattel Partners With Storytoys To Release New Thomas & Friends Mobile App In April

Stuart Mitchell

Mattel, a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, today announced Thomas & Friends™: Let’s Roll, a fun, new mobile app, created in partnership with StoryToys and designed under the guidance of neurodiversity consultants. The app is slated to be released during Autism Acceptance Month in April, with pre-orders now live via Google Play and the App Store.  Thomas & Friends: Let’s Roll is an app for children ages two to four, fostering problem-solving and creative…

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Mattel Partners with Save the Children to Help Improve the Lives of Kids in Rural America

Stuart Mitchell

Mattel, Inc. and Mattel Children’s Foundation have announced that they are partnering with Save the Children to invest in the next generation. From August 28 through October 1, when shoppers purchase select Barbie, Matchbox, and Little People items at Target stores nationwide and online at Target.com, a portion of the retail price from each sale, up to a certain amount, will be donated by Mattel to Save the Children’s U.S. rural education programs which help children build the language, literacy, numeracy, social and emotional skills they need to succeed. This…

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Mattel Launches New Toy Takeback Program Called Mattel PlayBack

Stuart Mitchell

Mattel Inc. has announced the launch of Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing with them. The new program is designed to recover and reuse materials from old Mattel toys for future Mattel products, and supports the company’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030. “Mattel toys are made to last and be passed on from generation to generation,” said Richard Dickson, President and…

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Barbie Dream Gap Project Launches GoFundMe Initiative Timed to One Year Anniversary of the Program

Stuart Mitchell

Mattel, Inc. has announced that Barbie® is partnering with the world’s largest and most trusted social fundraising platform GoFundMe to empower people and partners to help close the Dream Gap, the time* when girls start to doubt they can be anything. Timed to the one-year anniversary of the launch of the Barbie Dream Gap Project, the company also unveiled the first non-profit recipients of the program’s fund. Beginning today, donors can take action on closing the Dream Gap by visiting Barbie Dream Gap Project GoFundMe page. The GoFundMe page outlines the…

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Barbie Pushes Global Initiative To Champion Girls’ Limitless Potential With “Dream Gap Project”

Stuart Mitchell

Barbie® has announced the Dream Gap Project, a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential. Research has identified that starting at age five many girls are less likely than boys to view their own gender as smart and begin to lose confidence in their own competence. Cultural stereotypes, implicit biases and representation in media work together to further this issue. In the United States, this has been referenced as the “Dream Gap,” but there are similar trends seen around the…

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