The period between Memorial Day and Labor Day is traditionally the most dangerous time for teen drivers, with a 21 percent spike in teen traffic fatalities. Traffic safety officials often refer to it as the 100 deadliest days, but the tens of thousands of young people active in SADD (Students Against Destructive Decisions) are partnering with The National Road Safety Foundation to instead make it “The Safest Summer Ever.”
SADD and The National Road Safety Foundation, a non-profit group, are mounting a massive social media campaign to call attention to a host of safe driving issues from distracted and drowsy driving to impaired and aggressive driving.
The campaign will have different safe driving messages posted on social media every day, with those posts amplified by shares and re-posts by SADD chapters and members nationwide.
“With an intensive social media initiative, we hope to make this the safest summer ever, not only for teens on the road, but for all drivers and passengers,” said SADD President and CEO Rick Birt. “We’re mobilizing the tens of thousands of student safety advocates in the SADD community at the middle school, high school and college level to help spread important safe driving messages to peers, friends and family.”
Michelle Anderson, Director of Operations at The National Road Safety Foundation, a longtime SADD supporter and program partner, added, “The messages being shared by our friends in SADD are so important, and if we all heed them we can see a decline in teen crashes that will, indeed, make 2020 the safest summer ever.”
Messages will include material from the newly-expanded Driving Skills Passport, created by SADD students and NRSF to engage teens and parents on the driving skills they need to be safe.
Posts can be seen throughout the summer at #SADD and #NRSFSquad.
