The National Road Safety Foundation, a non-profit organization devoted to promoting safe driving, is again challenging members of SADD (Students Against Destructive Decisions) to help spread the word about driving safety to their peers and their communities, offering a $2,500 prize to the winning SADD chapter and a chance to create a public service ad that will be broadcast nationwide.
The #DrivingSkills101 “Dangers in the Dark” contest challenges teens in SADD chapters to create a safe driving campaign about the dangers of driving at night, with the goal of gaining school involvement, media engagement and community interaction. Entries will be judged on information and messaging, creativity, teen-friendliness and engagement by the school, community and local media.
In addition to the $2,500 prize, The National Road Safety Foundation will arrange for an Emmy Award-winning TV producer and crew to visit the winning school and work with the students to create a professional 30-second PSA that will air on more than 150 TV stations that carry the nationally-syndicated Teen Kids News. The finished PSA will debut at the SADD National Conference in Washington next June. The top ten chapter finalists will each receive $250.
“We are excited to support SADD’s mission of empowering young people to promote positive decision-making, especially when it comes to driving,” said Michelle Anderson of The National Road Safety Foundation. “Traffic crashes are the leading killer of teens, and that risk increases four-fold during nighttime hours. We are proud to work with the passionate students of SADD to help bring those terrible statistics down.”
“We are grateful to NRSF for their ongoing and involved support of programs to engage our young people in communicating important driving safety messages,” said Rick Birt, acting CEO of SADD. “They are helping us make a difference.”
Contest began on Monday Oct 2, 2017 and ends January 30th, 2018
