New Episode of Cannes Lions Podcast released

In episode 4, Philip Thomas asks whether brands should “do good” in the world or stick to selling products and services.
 

Should brands leave making the world a better place to politicians, NGOs and the UN?

Philip takes a moment to explore whether brands should “do good” with SY Lau, Senior Executive Vice President, Chairman of Group Marketing and Global Branding at Tencent, P&G’s Chief Brand Officer Marc Pritchard, Patagonia Marketing Director, Europe, Alex Weller, Michelle Melendez, Senior Director of Global Philanthropy at Global Citizen, and Gustavo Lauria, the CCO of We Believers.

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