New Survey Highlights Only 8% of UK Adults Believe They Will See a World Free From Hunger

Hunger is the world’s greatest solvable problem. Yet only 8% of UK adults believe they’ll see the end of hunger in their lifetime; according to a survey commissioned by charity The Hunger Project UK in advance of launching this year’s World Hunger Day campaign.

“Unlike many big global issues, ending persistent, chronic hunger globally is possible. And our generation has the power to end it once and for all.” says Rebecca Burgess, The Hunger Project UK CEO.

She continues, “Founded by The Hunger Project UK in 2011, World Hunger Day is an opportunity for us all to play our part in ending world hunger, for good.”

Despite producing enough food to feed everyone, more than 800 million people still go hungry every day. On Sunday 28 May, the charity aims to unite people, organisations, Governments and brands alike, to champion sustainable eating, invest in local food systems, and connect the food on our table with our global community.

The survey carried out by insights agency Obsurvant, shows there is growing appetite to making better decisions when planning food consumption, with 70% of respondents saying they are trying to make more sustainable choices.

This World Hunger Day, the charity is asking people to host a Sustainable Supper, to raise money to end hunger, for good. To inspire people, downloadable menus from some of the world’s leading chefs, influencers and ambassadors are available on their website

World Hunger Day Ambassador and Michelin-starred chef Adam Handling said: ‘Sustainability is at the core of everything we do throughout my restaurant group and, as this year’s World Hunger Day theme, I feel so honoured to be asked to be part of a campaign that aligns so closely with my own ethos. Hosting a Sustainable Supper or exploring the toolkit are fantastic ways to learn more about sustainability and, most importantly, take a step closer to ending world hunger.’

“Whether you’re a local food bank, a National Government, a restaurateur or a member of the public, please join us in making hunger a thing of the past.”

“We want to celebrate and appreciate food in its entirety and the joy it brings. We hope the campaign brings people around the table and take positive action for those living in hunger today,” Burgess said.

Organisations including JCDecaux, Yellow Sticker Cookbook, Sustainable Restaurant Association, Better Food, Bond, Environmental Funders Network, 23Red, Wrap, x+why, Dock & Bay, 1% For The Planet, Pollen + Grace, COOK, TOAST Ale, The Mazi Project, Food Matters Live and many more, have all pledged their support.

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