Day: 26 December 2024

Phoenix Group calls for better promotion of green jobs to improve recruitment among over 50s workers

Stuart Mitchell

A new report has found workers aged 40-65-years-old viewed ‘green jobs’ as riskier than ‘traditional’ jobs in terms of pay, security and skill requirements, which prevents them from considering them as a career option.   The UK’s current green skills gap is estimated at 200,000 workers and cannot be bridged by new labour market entrants and early career workers alone. As such, encouraging mid- to late-career workers to switch careers is essential for meeting near-term climate goals. In order to meet the UK’s net zero targets, encouraging workers with relevant…

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Hess Enterprises Partners with The Hunger Project UK to Drive Sustainable Change and End Global Hunger

Stuart Mitchell

Hess Enterprises, a leading name in innovation and social responsibility, has proudly announced a partnership with The Hunger Project UK, a renowned global charity committed to empowering communities to end hunger and poverty. This collaboration promises to bring exciting fundraising activities and awareness-raising initiatives, driving efforts toward sustainable solutions in some of the world’s most vulnerable regions. A Shared Vision for a Hunger-Free World The Hunger Project UK has a proven track record of supporting grassroots development and helping communities lead their own sustainable growth. Hess Enterprises, known for its…

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VCCP London and Good Relations launch behaviour change campaign to stop Brits polluting UK waterways with cigarette butts down drains

Stuart Mitchell

UK-based independent environmental charity Keep Britain Tidy has launched a new behaviour change campaign to highlight the environmental damage caused by dropping cigarette butts into drains.  Research by Keep Britain Tidy reveals that up to 5,000 cigarette butts end up in a single drain every year in Britain. With over 1,000,000 drains nationwide, this presents an unprecedented volume of cigarette butts ending up in UK waterways.  To raise awareness and encourage behavioural change, VCCP London and Good Relations partnered with a renowned pub, The White Swan, in Twickenham, to temporarily rename it to “The Poisoned…

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WARC releases The Marketer’s Toolkit 2025: two-thirds of marketers expect business conditions to improve next year

Stuart Mitchell

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, expanding brand building to encompass the entire customer experience, and managing the impact of AI technology on the environment, are five key trends that will shape global marketing strategies in 2025, as revealed in WARC’s Marketer’s Toolkit 2025, released today.  Now in its 14th year, The Marketer’s Toolkit provides marketers with strategic support for planning and decision-making to help navigate the challenges and benefit from the opportunities in the coming…

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Skyrise and Cedara announce a new partnership to help advertisers measure and reduce environmental impact of omnichannel media campaigns

Stuart Mitchell

Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns.  The fully integrated Cedara solution benefits Skyrise advertising’s clients in a number of ways: Transparent omnichannel campaign measurement of emissions for all sustainable media campaigns, leveraging the new global industry-standard Ad Net Zero Global Media Sustainability Framework Lower media campaign emissions through data-driven curation of high-quality, low-emissions inventory, combined with reduction tactics informed by granular carbon…

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