Nickelodeon International’s Together For Good and African Wildlife Foundation (AWF) today launched their first collaboration: the Together for Good Wildlife Special, an educational mini-series created to inspire kids to raise awareness about endangered wildlife and empower them to become change-makers. In commemoration, Nickelodeon today also launched a Tanzania environment within its hit educational geography app, Dora’s Worldwide Adventure.
“Our research shows that 73 percent of kids aged 6-11 think their age group has the potential to change the world for the better,1 and we want to give them the tools to do just that,” said Bradley Archer-Haynes, Vice President, Corporate Social Responsibility, Nickelodeon International. “The Together For Good Wildlife Special combined with the Tanzania launch on our Dora app allows our relationship with AWF to reach and empower all kids, from preschool to tweens on all the platforms they love. This was also the first time we brought Nickelodeon talent to the continent of Africa, and Uganda served as the perfect backdrop to develop entertaining content that teaches kids about the important implications of African wildlife conservation and to inspire them to use their voices to get involved.”
In the Together For Good Wildlife Special, Nickelodeon star Breanna Yde (School of Rock) will guide young viewers on a journey through Uganda as she discovers key conservation and environmental challenges, and hears from heroes who work daily to protect at-risk wildlife including lions, giraffes, rhinoceroses, elephants and chimpanzees. The mini-series and supplementing digital vignettes will tell the stories of real life heroes: guides, park rangers, detection dogs and their handlers – and show kids everywhere how they too can help from home with additional resources at http://wildlife.nickelodeon.tv.
The special expands beyond linear with web and social activations where young viewers can learn more about and support at-risk wildlife. Kids can also participate in the #AWFRoarChallenge on social media, which encourages kids to take videos of themselves roaring in a funny effort to scare a friend. As the official campaign hashtag, #AWFRoarChallenge will also collate fun animal facts, ways to fundraise, and additional information about the plights of lions, giraffes, rhinoceroses, elephants and chimpanzees, while showing kids that using their voice can spread the word and help save these animals from extinction.
The Together For Good Wildlife Special begins airing today across Nickelodeon’s international network of channels that span 170+ territories. To learn more about it and how you can get involved, visit http://wildlife.nickelodeon.tv
Also in partnership with AWF, Nickelodeon today launched a Tanzania environment in Dora’s Worldwide Adventure. Drawing on Dora the Explorer’s legacy of exploration, Dora’s Worldwide Adventure introduces preschoolers to geography, inviting them to learn and celebrate different cultures with Dora, Boots, Swiper and more. The Tanzania addition joins app environments that include Australia, Brazil, China, Italy, Japan, the UK and the US. Dora’s Worldwide Adventure is available for download in 12 languages outside of the US via the iTunes, Google Play and Amazon stores.
“I am optimistic about the future of conservation in Africa when I see young people actively engaged,” said AWF’s president Kaddu Sebunya. “This generation is equipped with the tools and the zeal to shape Africa’s future. Creative partnerships such as this one between Nickelodeon and the African Wildlife Foundation hold the promise of securing Africa’s fragile resources through direct engagement with youth. It is time for young people to both tell and live the conservation story.”
