Day: 26 March 2020

Charity Launches Urgent Appeal For Donations In Face Of Unprecedented Demand For Emergency Fund

Stuart Mitchell

Scotland’s largest children’s charity, Aberlour Child Care Trust, is appealing on the nation to come together to help the thousands of children and their families who it expects will experience significant levels of poverty as a result of the Coronavirus. Whilst the full-scale impact of Covid-19 is yet to be fully quantified, Aberlour Child Care Trust warns many families are already at breaking point and as the situation unfolds, will struggle to put food on their tables, heat and light their homes, or even meet basic and essential needs. Aberlour…

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No Kid Hungry Releases $5 Million in First Phase of Emergency Grants in Response to Coronavirus Pandemic

Stuart Mitchell

No Kid Hungry, a national campaign to end childhood hunger in America, announced it will be immediately deploying $5 million in emergency grants to ensure children have access to free meals as the coronavirus pandemic forces school closures. As the first phase of an ongoing multi-million-dollar response, these funds will provide critical assistance to schools and community groups across the country, and help fill the gap as 22 million children in need lose access to the free school meals they rely on. This week alone, kids in need will miss…

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Ad Council, along with White House, CDC, HHS and Major Media Networks, to Launch National PSAs in response to Coronavirus Pandemic

Stuart Mitchell

In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized…

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Clorox Foundation to Donate $5 Million to Coronavirus Caregivers in Partnership With Leading Public Health Organizations

Stuart Mitchell

 The Clorox Company Foundation announced today a wide-ranging series of grants to three organizations on the front lines of fighting coronavirus: Direct Relief, Centers for Disease Control and Prevention Foundation’s Emergency Response Fund and the American Red Cross. The donations, totaling $5 million, will directly go toward “care for the caregivers” — people who are working with these public health organizations on the front lines to support public health. “We are humbled by the work being done by these organizations in the fight against the coronavirus and want to join…

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Vita Coco Reinvests Incremental Profits Into Relief Efforts and Asks Other Business Leaders To Do The Same

Stuart Mitchell

As coronavirus concerns have led consumers to stock up on pantry essentials, including nutritious beverages, Vita Coco has seen an unexpected sales surge for its shelf-stable coconut water. Over the past few weeks, Vita Coco sales have increased upwards of 100% across major retailers. Confronted with a crisis of conscience about the state of the business, Vita Coco’s CEO and Co-Founder Michael Kirban commits to investing $1 million of the company’s incremental profits into the resources that need it most. Vita Coco will donate $1 million collectively to Feeding America…

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