To mark the beginning of the partnership, coinciding with International Women’s Day, notonthehighstreet has also launched a new product range to raise funds for Women Supporting Women. This unique collection takes inspiration from powerful female figures including Emmeline Pankhurst and the Suffragette Movement to Greek goddess Athena, each item in turn celebrating the achievements of women with subtle nods to female empowerment.
Created by female entrepreneurs, for those who want to support fellow females, the collection includes prints and notebooks, pins and badges, statement t-shirts as well as jewellery.10% of sale proceeds made from each product sold will go back to The Prince’s Trust to help them change the lives of young women.
Notonthehighstreet is also launching a mentor programme to support, nurture and inspire up to 60 young females from The Prince’s Trust’s network to design their own thoughtful and unique collections, as well as have the opportunity to attend a series of PR, social media, order management, SEO and photography masterclasses.
One of the Prince’s Trust supported businesses to be mentored by notonthehighstreet is Melitarose, founded by Serena Francis.
When Serena came to The Prince’s Trust she was feeling confused about her future. Having always wanted to start her own business, Serena joined the Enterprise programme.
Serena Francis, founder of Melitarose, says: I am so honoured to be mentored by the team at notonthehighstreet. The Prince’s Trust’s support and guidance didn’t just help me set up Melitarose, it gave me the confidence and self-belief I needed to get my business off the ground. This new recognition from notonthehighstreet, through their partnership with The Trust, will help take my business to the next level.
Ella D’Amato, Chief Commercial and Marketing Officer, notonthehighstreet, added:
“We are delighted to support The Prince’s Trust’s Women Supporting Women initiative to help gifted young females to realise their potential and run and grow their own business. 83% of the 5,000 small creative businesses that sell through our online marketplace are female-owned and we want to grow this number by supporting a new community of young women, who may not have had access to the right opportunities in life, to thrive. There are so many incredible success stories of young women supported by The Trust and it’s an honour for us to be involved.