London football and education charity, the Kinetic Foundation, has announced the appointment of Clare Lawson to its board of trustees.
Clare is one of the world’s foremost marketing leaders, with 20 years of experience at creative agency Ogilvy, helping develop innovative customer engagement strategies for global brands including Formula 1, Lloyd’s, Nestlé and The Coca Cola Company. Most recently she was appointed as Global President of Ogilvy One, the agency’s award-winning customer engagement and experience specialism.
Speaking of her appointment, Clare Lawson said:
“The Kinetic Foundation’s work in transforming young lives through football is truly inspiring. I’m thrilled to join the team as a trustee and leverage my marketing experience to amplify the message and expand their reach.
“Having witnessed the positive impact of sport on my own children and their peers, seeing how it fosters resilience, leadership, and a strong work ethic that translates directly into academic or workplace success, I’m passionate about ensuring that more young people have access to these opportunities. I look forward to working with Kinetic to break down barriers and create pathways for young people to thrive, both on and off the pitch.”
James Fotheringham, COO of the Kinetic Foundation, added:
“We’re delighted that Clare has chosen to join the Kinetic Foundation’s board to lend her advice and expertise and support our ambitious growth plans. Her passion for the work we do was clear from the offset, and her experience will be invaluable in shaping the future of the charity.
“There is no doubt that working together, we can grow and expand Kinetic’s footprint across London and beyond, giving even more young people opportunities for lifelong success. I look forward to Clare’s input into shaping the future of the Kinetic Foundation.”
The Kinetic Foundation is an innovative London-based football and education charity which helps young people who reside in the most deprived areas of the UK, are from low-income households and/or from historically marginalised ethnic backgrounds to stay in education through their passion for football.
To date, it has supported over 12,000 boys and girls. The charity’s beneficiaries are 77% less likely to be Not in Employment, Education or Training (NEET) thank London averages, with 97% of Kinetic graduates moving into employment, training or university or the professional game, with a track record of 76 signings.