Ahead of Giving Tuesday on 2nd December 2025, new research from UK micro-donation charity Pennies revealed growing awareness and support for digital micro-giving. The survey, conducted by Sapio Research among 2,000 UK adults, shows that micro-donations to charities are becoming a key part of everyday giving behaviour. While cash remains a valued way to donate, the UK’s shift toward digital payments is creating new opportunities for everyday giving. Micro-donations at checkout are now a trusted and popular way to support good causes and the public is responding positively. Research Highlights…
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Pennies Marks 15 Years of Impact, Celebrating £75m in Micro-Donations and 2025 Award Winners
Pennies, the UK’s leading micro-donation charity, this week marked its 15th anniversary with its annual Autumn Celebration Event in London, recognising the individuals and partners driving progress across the micro-donation movement. Held in central London and attended by over 150 leaders from retail, hospitality, payments and technology, the event celebrated Pennies’ growing community of partners – and highlighted its collective social impact to date: over 300 million micro-donations raised, delivering more than £75 million for over 1,100 UK charities. 2025 Pennies Award Winners: The 6th annual Pennies Awards honoured both…
Read MorePennies Marks 15 Years of Impact, Celebrating £75m in Micro-Donations and 2025 Award Winners
Pennies, the UK’s leading micro-donation charity, this week marked its 15th anniversary with its annual Autumn Celebration Event in London, recognising the individuals and partners driving progress across the micro-donation movement. Held in central London and attended by over 150 leaders from retail, hospitality, payments and technology, the event celebrated Pennies’ growing community of partners – and highlighted its collective social impact to date: over 300 million micro-donations raised, delivering more than £75 million for over 1,100 UK charities. 2025 Pennies Award Winners: The 6th annual Pennies Awards honoured both…
Read MoreDobbies partners with micro-donation charity Pennies to make giving easier at the till
Dobbies Garden Centres has announced a new partnership with Pennies, the UK’s leading micro-donation charity, enabling customers to make a 25p charity donation when paying by card or digital wallet at the garden centre till points. Launched during World Alzheimer’s Month, the introduction of Pennies offers Dobbies customers a simple, affordable way to contribute to Alzheimer’s Research UK every time they shop. The launch builds on a series of activations over the course of the awareness month including the launch of a charity bulb collection, where £5 is donated from…
Read MorePennies Partners with Castles Technology to Launch Micro-Donations on Android Payment Terminals
Pennies, the UK’s leading micro-donation charity, has successfully launched its innovative solution on Castles Technology hardware, a leader in Android payment acceptance. This collaboration enables customers to easily add a small donation to their purchases in-store, seamlessly combining convenience with charitable giving. This important deployment, carried out in partnership with Lloyds Cardnet as the acquirer and Handepay and Merchant Rentals as key customers, demonstrates how technology can be harnessed quickly and effectively for good. Thanks to the ease of collaboration and technical flexibility provided by Castles Technology, the Pennies micro-donation…
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