PepsiCo is the first global beverage supplier to partner with Intuitive AI to offer the Oscar Sort AI recycling and sortation system in high-traffic areas across the U.S. Oscar Sort, an AI recycling assistant, will be deployed at several PepsiCo office locations and select customer partner locations in the coming months, which may include recreation, universities, airports, malls and stadiums.
Oscar Sort identifies materials and guides users to the correct bin to aid in proper disposal, improving overall recycling accuracy. The technology behind Oscar is capable of detecting organic remnants in food containers, guiding people to pour out their liquids, and providing precise disposal instructions for virtually any common materials that are ready to be discarded. Oscar’s interactive digital display gamifies the experience and provides real-time feedback to educate consumers.
“PepsiCo is offering Oscar Sort as part of our award-winning pep+ Partners for Tomorrow platform that brings scaled sustainability capabilities to our customers,” said Emma Stradling, Senior Director of Sustainability for PepsiCo Beverages North America. “By identifying strategic partners and customer locations where Oscar Sort installation can drive impact, we’re aiming to help our customer partners improve their recycling accuracy and increase waste diversion rates at their locations to keep valuable materials in the supply chain.”
“Partnering with PepsiCo expands Oscar Sort’s reach in high-traffic public spaces, accelerating recycling and sustainable media at scale,” said Hassan Murad, CEO & Co-Founder of Intuitive AI. “Together, we’re aiming to improve circularity and educate consumers in a fun and engaging way.”
PepsiCo is focused on driving additional collection and transparency across the recycling experience. The work with Oscar Sort aims to help consumers make the correct choice on how to dispose of their materials on the front end – at the bin. And, Oscar strengthens PepsiCo’s work with material recovery partners like Replenysh – which has helped add more transparency and collection to drive circularity on the back end.
