Plastic Oceans, a non-profit organisation raising awareness about the devastating impact of plastic pollution, has partnered with The Community London to launch a nationwide OOH campaign which shows the staggering amount of time that disposable plastics can stay in the environment after being discarded. The work uses famous ‘celebrities’ from centuries past as a way of creatively illustrating this point.
Melanie Vella, Head of Comms and Engagement at Plastic Oceans, said: “We are at a pivotal point in history to stop plastic overuse and the damage it is causing, before it’s too late. We need a better solution to the problem we are creating. This campaign will help raise awareness of the severity of the issue and make people think about actions they take when it comes to plastic consumption.”
Mark Hunter, Executive Creative Director at The Community commented: “The challenge on this project was to tell a now familiar story in a fresh and compelling way. By using famous figures from history as our ‘spokespeople’ we were able to put the length of time disposable plastic stay on Earth into fresh context.”
With the help of Publicis Groupe media agency Spark Foundry, Ocean Outdoor and Limited Space, the campaign will reach a national audience via billboards and posters which will run across major cities in the UK including London, Birmingham, Manchester, Edinburgh and Glasgow, throughout December and into January.