Plastic Oceans International, a nonprofit organization working to end global plastic pollution, today announced the release of its new kids film, Earth’s Ekko, a 20-minute educational tool created for educators and parents to engage, inspire and teach children, ages 10 and younger, to be part of the solution to the global plastic pollution problem.
A corresponding Earth’s Ekko Education Guide will also be available in the coming weeks.
“Children are natural problem solvers, and we recognized the need for a tool with optimistic messages to teach and engage kids on our planet’s plastic waste problem,” said Julie Andersen, Global Executive Director, Plastic Oceans International. “Earth’s Ekko fills a void. Very few, if any, plastic pollution films address such a young audience in a positive engaging way. We need people of all ages to be part of the global movement to rethink plastic and protect the Earth.”
The film features Ekko, an ocean-dwelling animated character whose species is one of Earth’s oldest-living organisms. With his home being recently disrupted by a human-made material, plastic, he goes on an adventure with three young human friends to learn about the problem and solutions to protect Earth.
Ekko’s name has dual meaning. It refers to the character’s eco-friendly mission to protect the environment, and echoes Earth’s message that human actions have affected and always impact the planet.
Earth’s Ekko’s tone and constructive messages teach kids to address plastic waste, catering to their creative, open-minded, thoughtful tendencies. Film characters learn the importance of following the three Rs—refuse, reuse and recycle. The three Rs generate awareness about the amount of plastic waste people create, what happens once plastic is disposed of, and the significance of solving the problem.
- Refuse to use single-use plastic products.
- Reuse products instead of throwing plastic away.
- Recycle items rather than disposing of plastic that hurts the environment.
While it is well known plastic pollution exists, there is a lack of awareness about the problem’s severity, and optimistic understanding about being part of the solution. Plastic Oceans’ goal is to make successful problem solvers out of children by using positive messaging.
Visit EarthsEkko.com to watch Earth’s Ekko, be part of the plastic-pollution solution, join the movement to protect the planet, spread the word to friends and family, and inspire others to make changes that will have big effects. Follow Earth’s Ekko on Facebook @EarthsEkko and Instagram @EarthsEkko.