The Public Relations and Communications Association (PRCA) has announced Welcome To The People as its latest corporate member.
Welcome To The People is a communications consultancy specialising in brand-led PR, search-led Digital PR for SEO and LLM visibility, and C-suite communications. Its founder, Christian Cerisola, brings extensive experience leading traditional and digital agency teams across a range of sectors in both consumer and corporate environments.
Founder of Welcome To The People, Christian Cerisola, said:
“We’re in an age where authentic brand visibility, transparent communications and considered reputation management have become paramount. I’m proud of the way the PRCA has not only offered a contemporary new definition of what PR really means today, but is also leading the charge to rid the industry of fake and underhand practices and practitioners.
“The PRCA badge stands for legitimacy and good practice, and we’re honoured to be a member.”
PRCA Head of Engagement, Vin Kaur, said:
“We’re pleased to receive Welcome To The People at the PRCA. It’s great to see an agency combining new approaches to search and AI visibility with a strong commitment to professional standards and good practice. We’re looking forward to supporting Welcome To The People as it grows and to having the team as part of the PRCA community.”