For Pride 2018, Spark is celebrating the organisations and individuals who have helped move forward perceptions and attitudes towards rainbow communities over the years. The campaign, created by Colenso BBDO, invites Kiwis who have been positively influenced by the rainbow community and its allies to voice their appreciation by saying #thankstoyou.
#Thankstoyou acknowledges that the efforts of individuals and organisations within the rainbow community over the years now mean that younger generations are growing up in a country that’s becoming more accepting, loving and respectful.
The key creative from the campaign shows real life couple, Chris Paul Hunter and Marc Hobson with their young son Lucas David Hunter-Hobson at home in Christchurch, beautifully illustrating the happiness of a rainbow family growing up in a supportive and loving environment.
To mark Pride 2018, Spark has announced a partnership with OUTLine – a confidential telephone support and face-to-face counselling service available to the LGBTQI+ community and their families and friends. Thanks to OUTLine, Kiwi rainbow communities and their families have had a place to go for resources and support since 1972.
“The work that OUTLine has done over the years has helped so many people. The notion that something as little as a moment of connection can have a big impact in someone’s life is something that really resonates with Spark”, explains Rhonda Koroheke, Spark’s Lead for Diversity.
OUTLine’s own Manager, Duncan Matthews says,“I’m really proud and thankful that OUTLine is Spark’s first partnership in the LGBTQI+ community. With our 0800 service this seems on the surface as the perfect match, but the partnership runs deeper than that. I’m looking forward to working alongside Spark as we work together with the common goal of making Aotearoa a more accepting place for all.”
The campaign launched recently, backed by social content shared over Facebook, Twitter, Instagram and Snapchat.