REaD Group partners with Blackbaud to provide automated market-leading data cleansing for non-profits

Data and insight company REaD Group has joined forces with Blackbaud, the world’s leading cloud software company for non-profits, to integrate its REaDConnect API solution into Blackbaud’s Raiser’s Edge NXT cloud-based fundraising and donor management software solution to create Automated Data Cleansing (ADC).

Raiser’s Edge NXT users will benefit from automated monthly cleansing of their database using REaD’s ADC solution, keeping their customers’ contact information up-to-date and GDPR compliant by screening for goneaways and deceased individuals and providing relocation details for customers who have moved. With clean, compliant data underpinning all their marketing activities, non-profits and those in the social good community – including charities, hospices, hospitals, schools, colleges and more – can drive their fundraising efforts, reduce campaign waste, improve response rates, protect their brand and reduce their environmental impact.

Whereas a typical manual data cleanse might take in the region of one to two weeks, REaD Group’s ADC solution will automatically screen and cleanse a Raiser’s Edge NXT customer database in less than an hour. Data is transferred via API with full encryption during transit and the import of data back into the database is taken care of in an end-to-end process. ADC utilises the UK’s leading data assets for the identification of deceased and moved individuals: TBR – The Bereavement Register, and GAS – The Goneaway Suppression File.

“Blackbaud understands the challenges faced by Raiser’s Edge NXT customers when it comes to cleansing data and is leading the way when it comes to providing their customers with the most reliable data,” commented Jon Cano-Lopez, CEO of REaD Group. “Now all non-profits have access to a solution that will automatically cleanse their database every month, meaning they never need to worry about it again.”

“We are very pleased to be able to offer Raiser’s Edge NXT users a way to keep their data current and compliant via our partnership with REaD Group,” commented Pascale Harvie, President & General Manager of Blackbaud Europe. “Automating a data cleanse of their customer database on a monthly basis means that our non-profit and social good customers can be confident of improving their communications activities while avoiding wasting resources.”

The ADC solution is charged on a subscription basis: there is no charge for updates, no charges for identification of deceased, goneaways or relocation, and no hidden fees. A simple one-off fee covers a 12-month period.

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