Tag: REaD Group

85% of SMEs understand GDPR but legal requirements are still not being met, new survey reveals

Stuart Mitchell

A new survey has revealed that 85 percent of the small- to medium-sized businesses (SMEs) in the UK are familiar with the General Data Protection Regulation (GDPR), but more than half are still not cleaning their data and therefore not adhering to the GDPR’s legal requirements.  The survey of 1,110 SMEs, conducted in June by marketing data and insight company REaD Group, also found that only 40 percent hold their customer and prospect data in a CRM or other database: a surprisingly low figure given that businesses need to maintain contact with their…

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REaD Group partners with Blackbaud to provide automated market-leading data cleansing for non-profits

Stuart Mitchell

Data and insight company REaD Group has joined forces with Blackbaud, the world’s leading cloud software company for non-profits, to integrate its REaDConnect API solution into Blackbaud’s Raiser’s Edge NXT cloud-based fundraising and donor management software solution to create Automated Data Cleansing (ADC). Raiser’s Edge NXT users will benefit from automated monthly cleansing of their database using REaD’s ADC solution, keeping their customers’ contact information up-to-date and GDPR compliant by screening for goneaways and deceased individuals and providing relocation details for customers who have moved. With clean, compliant data underpinning all their marketing activities, non-profits…

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REaD Group supports the Trussell Trust in its fundraising efforts

Stuart Mitchell

Data and insight company REaD Group has announced that it is working with the Trussell Trust, supporting the good work the charity does through donor and volunteer engagement and fundraising. The Trussell Trust is a charity that works to end the need for food banks in the UK. It supports a network of more than 1,300 food bank centres to provide emergency food and compassionate, practical support to people in crisis, while campaigning for long-term change to the structural issues that lock people into poverty. Last year saw a period…

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