Remember A Charity Week will return this September with a national awareness campaign, new assets and resources for member charities and partners, and a coordinated activation across the charity and professional adviser sectors.
An awareness week with a long legacy
Taking place from 7–13 September 2026, the annual awareness week, will once again bring together charities, professional advisers and partners across the UK. The aim is to spark widespread conversations around charitable legacies and the vital role they play in funding charities’ work, encouraging more people to consider leaving a charitable gift in their Will.
This year’s advertising campaign builds on Remember A Charity’s popular ‘Be Remembered’ theme, which celebrates the unique and quirky things we remember about our loved ones, with the launch of three new adverts to reach and engage new audiences.
The national multi-channel advertising campaign is designed to help normalise legacy conversation, with the new ads continuing to run on digital channels until December 2026. Remember A Charity Week forms a key part of the consortium’s ‘always on’ consumer workstream, keeping legacies front of mind across the year.
Support for charities
To help charities maximise the opportunity, Remember A Charity has developed an extensive suite of customisable campaign resources for members and partners. These assets are designed to help legacy and fundraising teams engage supporters, colleagues, volunteers and stakeholders in the campaign and extend its reach through their own channels.
The resource pack features over 100 customisable assets, including a wide range of video assets for social, physical assets like posters and bookmarks, internal comms assets and campaign merchandise. An accompanying PR toolkit includes press release templates, key messages, and guidance for case study collation, showing how both internal and external spokespeople can use their voice to bring the legacy conversation to life.
Crucially, Remember A Charity will also use the week as a platform to activate its professional adviser and partnership network, encouraging estate planners and financial professionals to raise awareness of charitable gifts in Wills with their clients.
A growing sector
Recent research from Remember A Charity’s consumer benchmarking study points to continued growth in legacy giving. Overall, 22% of charity supporters aged 40+ say they have included a charitable gift – up from 14% in 2010. A further 35% of supporters who have not yet done so are open to leaving a gift.
Lucinda Frostick, Director at Remember A Charity, said:
“Remember A Charity Week provides a unique opportunity for charities and professional advisers to come together and inspire more people to consider the difference a gift in their Will can make. This year’s campaign brings fresh creative content, new resources for members and a fully coordinated approach to help keep legacy giving front of mind.
“Legacy gifts are a vital source of income for charities of all sizes and causes. By working together during Remember A Charity Week, we can encourage more conversations, reach new audiences and help secure future funding for the causes people feel most passionately about.”
Charities are being encouraged to take part in the awareness week through a range of activities, from supporter communications and digital engagement to internal awareness initiatives and collaborative partnership activity.
For more information about Remember A Charity Week and opportunities to take part in this year’s campaign visit rememberacharity.org.uk/join.
