RunThrough, the UK’s largest and Europe’s fastest growing running events company, has today announced GoFundMe as their Official Fundraising Platform. This strategic partnership will support RunThrough’s ambitious 10-year fundraising goal of a further £100 million being raised for charity by runners taking part in their events.
While growing a portfolio with 200+ events that attract over 200,000 runners annually RunThrough has been dedicated to creating exceptional running experiences for participants across the UK. Since RunThrough’s inception in 2013 a total of £20 million has cumulatively been raised by runners taking part in their events which has helped to support hundreds of charities to carry out their incredible work. With GoFundMe as their Official Fundraising Platform and the organisation’s fundraising prioritisation, RunThrough is confident that its goal of £100 million being raised through its events by 2033 is more than achievable.
GoFundMe is the world’s largest social fundraising platform. Their mission is to help people help each other, in this case through helping runners using their world class product to raise as much money as possible for charities. By leveraging GoFundMe’s platform and expertise, runners participating in RunThrough’s events will have the opportunity to create their own direct to charity fundraisers, encouraging their friends, family, and supporters to donate to their cause.
This newly announced partnership with GoFundMe further bolsters RunThrough’s growing influence in the charity fundraising space having worked alongside Run For Charity in recent years who have helped in reaching the £20 million raised thus far. The addition of the GoFundMe partnership will only serve to enhance the relationship between RunThrough and Run for Charity so that the 10-year £100 million target can be reached.
Matt Wood, Co-Founder of RunThrough, said: “We are thrilled to partner with GoFundMe as our official fundraising platform. This partnership will allow us to expand our reach within the charity fundraising sector and provide runners with the best tools to raise as much money as possible for all of these incredible causes. Having already been working so closely with Run For Charity I have been able to get such great insight and feedback on just how important the funds being raised for charities are and how they would not be able to do the work they do without so many inspirational individuals getting out there, running and raising money.”
Dina Rickman, Senior Communications and Marketing Director at GoFundMe, said: “ We know GoFundMe is trusted by over 100 million donors worldwide so what better platform to help RunThrough reach their £100 Million goal. We can’t wait to use our fundraising expertise and experience to help people running for charity raise as much money as possible. GoFundMe is the most helpful place on earth; and with the platform growing in popularity with charity fundraisers, this partnership makes perfect sense.
Marc Roby, Chief Executive Officer of Run for Charity, said: “We have been fortunate to work alongside RunThrough for a number of years now, and have seen first hand the fantastic opportunities that their events create for charities. RunThrough events are welcoming for everyone which as a result enables charities to recruit more runners, and therefore, raise more money for the hundreds of incredible causes out there. We are happy to see RunThrough and GoFundMe forming this relationship, as powerful collaborations like this will help us achieve our collective goals of raising more money for important causes.”
Runners who wish to Run for Charity and raise money for incredible charitable causes can select which charity they would like to run for when they enter any RunThrough events and will be provided with all the necessary information and guidance on how to set up their own GoFundMe page as well as useful guides and tips on how to maximise their fundraising efforts.
