Sainsbury’s donates £3 million to fight food poverty this Christmas

Sainsbury’s will donate £3 million to those in need, with £500k going to FareShare through Comic Relief’s On the Breadline Winter appeal which will provide funding for the equivalent of 2 million meals to those living in food poverty across the UK.

In response to the rising cost of living, the retailer has launched Nourish the Nation, a long-term programme, working with longstanding charity partner Comic Relief, that will fund initiatives designed to tackle food insecurity and ensure communities have access to balanced, nutritional, and sustainable food sources now and in the future.

As part of the campaign, between 23 November and 24 December, Sainsbury’s is encouraging customers to donate if they can and has pledged to match donations up to £1.5 million, with this funding going to Comic Relief.

To support the Nourish the Nation programme, customers can donate to Comic Relief in-store and online at Sainsbury’s, at Argos, or by donating Nectar points.

Lindsay Boswell, CEO at FareShare said: “We’re incredibly grateful for the generous support from Sainsbury’s through Comic Relief’s Winter Appeal. Their donation will help us get more good-to-eat surplus food to people across the UK most impacted by the cost of living crisis. At a time when demand for our food has skyrocketed, this funding will make a huge difference to the people we support experiencing food poverty.”


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