Cyberbullying, which includes sending, posting, or sharing negative, harmful, false, or mean content about someone else, is a serious problem. However, most people are unaware of the fact that what they do on social media is cyberbullying.
To attract people’s attention to this problem Samsung and Turkish Information and Communication Technologies Authority (ICTA) started a movement: “Do not be a cyberbully! Be aware of it.”
With this movement Samsung and (ICTA) aim to raise awareness of young people, families and teachers against malicious use of technology and protection of their personal rights in 20 pilot schools.
The campaign started with The Sounds of Violence video made by Titrifikir Advertising Agency.
Kerem Sabuncu, Strategic Planning Director spoke to us of the campaign: “Our research before the campaign showed that most cyberbullying cases were happening at the high school age and that in a cyberbullying case, it is pretty difficult to