Save the Children have announced new details around its 100th anniversary, inclusive of new private sector partnerships in cause marketing, consumer promotions and co-created products to increase awareness, drive engagement and raise funds for the organization’s work to support the most marginalized and deprived children in the United States and around the world.
During its Centennial year, Save the Children is cultivating unique collaborations and developing strategic partnerships with corporations that share its vision of investing in childhood to address the complex global development challenges facing children, their families and their communities – consistent with its partners’ business and brand goals. By driving innovation in product, process and services that help ensure children are growing up healthy, educated and safe, Save the Children delivers results at scale. Since its founding in 1919, Save the Children has changed the lives of more than 1 billion children and currently works in 120 countries.
“Global corporate partnerships represent many of Save the Children’s most powerful collaborations to create positive change for children and have been instrumental in helping us reach this extraordinary milestone,” said Dana Langham, Vice President of Corporate Partnerships at Save the Children. “Thanks to the commitment, leadership and vision of our corporate partners, we are able to renew our commitment to addressing some of the most pressing issues facing many of today’s most vulnerable children far into our future.”
In celebration of 100 years of changing children’s lives, Save the Children is launching several new social impact initiatives and marketing campaigns in partnership with committed organizations to bring about meaningful change for children:
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CHANGEMAKERS FOR CHILDREN is a new initiative, sponsored by Johnson & Johnson, honoring individuals who have raised their voice and used their influence to drive change for the world’s most marginalized children. Among philanthropists, policymakers, educators, advocates and everyday heroes who have positively changed children’s lives for the better, Save the Children is recognizing extraordinary corporate leaders as changemakers for children from organizations and brands including GSK, Google.org, IKEA, Johnson & Johnson, Mondelēz International, Nike Foundation, P&G, PayPal, Penguin Random House, Principal Financial Group, PVH Corp., Scholastic Inc., TOMS and Ulta Beauty.
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Multiple MOTHER’S DAY activations benefitting Save the Children’s U.S. early education programs including Bvlgari’s release of a new pendant as part of its signature Save the Children jewelry line, PVH’s annual at-register campaign across PVH’s TOMMY HILFIGER, CALVIN KLEIN, and Van Heusen/IZOD outlet stores and Ulta Beauty’s in-store and online promotion.
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A new READ A STORY, CHANGE THEIR STORY education campaign features an 100 DAYS OF READING initiative. From June 1 to September 8, International Literacy Day, families are encouraged to log their summer reading minutes at SavetheChildren.org. By participating, children and families raise awareness and funds for Save the Children’s early education programs across rural America. The campaign’s inaugural partners include T.J. Maxx along with American Girl, Brightly, HarperCollins Children’s Books, Houghton Mifflin Harcourt, Mattel and Penguin Random House.
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The launch of Save the Children’s BRIDGE CHALLENGE. The new walk series will launch with an inaugural event Saturday, October 12, following International Day of the Girl, at the Brooklyn Bridge in New York City. The 5K walk and event expo will raise funds to bridge the gap for the world’s girls by addressing three key challenges: education, protection and health. The event is sponsored by MPOWERD, Polar Beverages and Sunrays Citrus and includes opportunities for corporate employee engagement and volunteerism.
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Two CENTENNIAL EVENTS will be held this Fall: the Centennial Gala: Changing the World for Children in New York City on September 12 presented by Johnson & Johnson – with sponsorship support from Blackrock, PVH and T.J. Maxx as well as the Centennial Celebration: Once in a Lifetime in Los Angeles on October 2.
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An exclusive Save the Children Centennial line of shoes will be released October 1 as part of TOMS 2019 Holiday Collection. The designs are created from children’s artwork from Save the Children programs and will be sold in TOMS retail stores and online. Additionally, Save the Children will launch a new MAKE CHANGE HOLIDAY CAMPAIGN where consumers will be asked to give the gift of a lifetime to children in need through a social unlocking campaign.
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And all year long, for every quote shared on social media through ‘Wisdom by Kids’, a new initiative that magically turns children’s words into art, Johnson & Johnson will donate $1 (up to $1 million!) to Save the Children.
“Changemakers brings together the many corporate partners who advocate for the most vulnerable children,” says Sarah Colamarino, Vice President, Corporate Equity, Johnson & Johnson. “Johnson & Johnson is proud to lead this important work. When it comes to advocating for most vulnerable children, private sector leadership is a key driver in reaching success.”
To learn more about Save the Children’s Centennial year, please visit SavetheChildren.org/Centennial.