Search Results for: Attention

Adapting to climate change needs our ‘urgent, unswerving attention’ says National Trust with launch of landmark report

Stuart Mitchell

The National Trust is calling on all political parties to ramp up progress on adaptation by introducing new legislation that recognises the importance of adapting buildings, coastlines and countryside to cope with the impacts of climate change. It comes as the Trust launches a landmark report – A Climate for Change – which outlines for the first time the charity’s approach to climate adaptation and details how technology is helping detect future threats to its places, ahead of COP28. The charity says parties should commit to legislating in the first…

Stacy’s® Pita Chips Draws Attention to Funding Gap Faced by Women Founders via 2024 Stacy’s Rise Project

Stuart Mitchell

Women own nearly 50 percent of all U.S. businesses, yet receive only 2 percent of venture capital (VC) funding – a tiny piece of the pie. Stacy’s® Pita Chips, a brand with a history of empowering women business owners, is proud to continue championing these entrepreneurs to get a bigger piece of the funding pie through the launch of the 2024 Stacy’s Rise Project. In addition to awarding 15 founders a $25,000 grant, mentorship and community resources, this year Stacy’s is also introducing Stacy’s Rise Pies. Stacy’s Rise Pies: Offering…

New study from WARC and Royal Mail Marketreach reveals how mail commands high levels of meaningful media attention

Stuart Mitchell

WARC, the global authority on marketing effectiveness, unveiled today the results of an in-depth study conducted in partnership with Marketreach, the marketing authority on commercial mail, on the relationship between attention and mail to reflect the true power of the mail’s engagement as a marketing channel. For the first time, following ground-breaking research, ‘The Attention Advantage: Exploring the impact of mail in an attention-scarce world’ report reveals how much attention people are giving their mail across different mail types, the value of this attention, and the role of mail in…

The Hunger Project calls urgent attention to the “cost of dying crisis”

Stuart Mitchell

This World Hunger Day (28 May), the Ukraine crisis risks tipping up to 1.7 billion people — over one-fifth of humanity — into poverty, destitution and hunger, according to the Global Crisis Response Group on Food, Energy and Finance (GCRG).   With most media attention focused on the UK “cost of living crisis”, global charity The Hunger Project wants to call urgent attention to the “cost of dying crisis” rapidly emerging globally. Months of warnings about a global hunger pandemic, have largely been ignored. This comes at a time when…

New 3M Goals for Carbon Neutrality, Reduced Water Use, and Improved Water Quality Draw Industry Attention

Stuart Mitchell

3M has announced its plans to invest approximately $1 billion over the next 20 years to accelerate new environmental goals: achieve carbon neutrality by 2050, reduce water use by 25% at its facilities, and return higher quality water to the environment after use in manufacturing operations. “As we grow 3M, we will lead in environmental stewardship, social equity and justice, and corporate governance,” said 3M chairman and CEO Mike Roman. “We are taking action now to bend the curve on carbon emissions and water use, and improve water quality. Our…