Search Results for: Fashion

Zalando breaks the patterns of fashion advertising: Pride pioneers star as faces of the new campaign

Stuart Mitchell

As part of Zalando’s campaign, Finnish Pride pioneers are donning the kinds of outfits they were dreaming to wear long ago – already when dressing so freely was taboo. Dresscode: Freedom campaign is a thank you letter written with joy and style to the forerunners of the LGBTQ+ cause, as it highlights the stories of the pioneers serving as the faces of the campaign. The campaign was designed and executed by the Helsinki-based creative agency SEK.   Dresscode: Freedom shines the spotlight on Finland’s LGBTQ+ pioneers and activists. The pioneers serving…

Fashion industry addicted to greenwashing and fossil-fuel based synthetics

Stuart Mitchell

The world’s biggest fashion brands are fuelling the plastic pollution and climate crises through continued reliance on synthetic fibres made from fossil fuels, finds a new report by Changing Markets. The report, entitled Synthetics Anonymous: Fashion brands’ addiction to fossil fuels, analysed almost 50 major fashion brands; out of these it assessed 46 of the world’s supposedly  most  transparent  brands,  from  high  street  to  luxury,  including  Zara, Primark, H&M and Burberry on the amount of fossil fuel-based materials in their collections and commitments to move away from them. A further…

New Which? report challenges stereotype of buy now, pay later users as fashion-conscious young consumers

Stuart Mitchell

The rapid growth of buy now, pay later services during the pandemic and their popularity among people facing financial challenges reinforces why there must be no delay to robust regulation of the sector, according to Which?. Marketing and media portrayals of buy now, pay later firms have created a stereotype of the typical user – young women in their early twenties keeping up with the latest fashions by spreading the cost of their purchases, interest-free. However, a new Which? report, including extensive in-depth profiling of typical users of buy now,…

Even though many Americans are opposed to fast fashion, it might be here to stay

Stuart Mitchell

Half of Americans believe fast fashion is going out of style, according to new research. The survey of more than 2,500 Americans delved into the idea of “fast fashion” — clothing manufactured quickly and sold at a very low price point — and revealed 54% are opposed to it. That’s once they learned what it was, as only 38% knew what fast fashion meant without being given a definition. But even if they believe it’s unfashionable, it might be here to stay: results found six in 10 respondents believe social…

Zalando Launches New Sustainability Award at Copenhagen Fashion Week

Stuart Mitchell

Zalando, Europe’s leading online platform for fashion and lifestyle, is introducing a new Sustainability Award to take place every season of Copenhagen Fashion Week, starting from February 2021. The award aims to encourage fashion brands to explore sustainable alternatives and recognize strategies that contribute to a more sustainable industry. Three finalists have been announced today for the award, which further strengthens and celebrates the three year strategic partnership between Zalando and Copenhagen Fashion Week. Both parties are dedicated to accelerating sustainability within the fashion industry. The three finalists, House of…