Zalando breaks the patterns of fashion advertising: Pride pioneers star as faces of the new campaign

As part of Zalando’s campaign, Finnish Pride pioneers are donning the kinds of outfits they were dreaming to wear long ago – already when dressing so freely was taboo. Dresscode: Freedom campaign is a thank you letter written with joy and style to the forerunners of the LGBTQ+ cause, as it highlights the stories of the pioneers serving as the faces of the campaign. The campaign was designed and executed by the Helsinki-based creative agency SEK.   Dresscode: Freedom shines the spotlight on Finland’s LGBTQ+ pioneers and activists. The pioneers serving…

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Zalando Publishes First Sustainability Progress Report and Accelerates Its Efforts

Zalando Publishes its First Sustainability Progress Report and Accelerates Its Efforts. In a post on their website, copied below, Zalando goes into more detail. Zalando launched its do.MORE sustainability strategy in October 2019. The vision: to become a sustainable fashion platform with a net-positive impact for people and the planet. In the year and a half since the strategy launch, significant progress has been made, but matters are no less urgent. With the publication of our first stand-alone Sustainability Progress Report, we highlight what we have achieved in 2020 and…

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ADAN e.V. and Zalando Partner to Promote Diversity

The Afro German Academic Network (ADAN) and Zalando have recently agreed on a long-term partnership, promoting more young diverse talents in Germany and offering them the opportunity to start their career at Europe’s leading online platform for fashion and lifestyle. Within this three month scholarship, selected candidates will participate in an internship and get to know the work at the online platform. Additionally, each intern undergoes a mentorship program, in which the young talents are accompanied by experienced Zalando employees. Zalando will also be part of ADAN’s Career Day this…

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Zalando Increases Transparency And Shares First Insights From Sustainability Brand Assessment

With the launch of its sustainability strategy, do.MORE, in October 2019, Zalando committed to continuously increasing its ethical standards, and by 2023 to only work with partners who align with them. Together with this, Zalando has made sustainability assessments mandatory for all brands selling on the platform. In the initial assessment round targeting the first cluster of brands, Zalando received sustainability information from over 250 brands via the Higg BRM. Partners reported on their activities for 2019. Results show that brands are performing better in the social and human rights…

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Zalando Launches New Sustainability Award at Copenhagen Fashion Week

Zalando, Europe’s leading online platform for fashion and lifestyle, is introducing a new Sustainability Award to take place every season of Copenhagen Fashion Week, starting from February 2021. The award aims to encourage fashion brands to explore sustainable alternatives and recognize strategies that contribute to a more sustainable industry. Three finalists have been announced today for the award, which further strengthens and celebrates the three year strategic partnership between Zalando and Copenhagen Fashion Week. Both parties are dedicated to accelerating sustainability within the fashion industry. The three finalists, House of…

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