H&M’S Fall Fashion 2020 Collection Showcases The Beauty Of Recycled Materials

The H&M Fall Fashion 2020 collection features cherished wardrobe heroes inspired by beautifully crafted lace dresses from the 1930s. The eight piece collection incorporates vintage details such as mutton sleeves and ruffles in modern, voluminous cuts. The lace, jacquard and wool in the collection are made from more sustainably sourced materials, reflecting H&M’s continuing commitment to a more sustainable fashion future. The collection is an exploration of the beauty and innovation behind recycled materials and is yet another step towards H&M´s goal to only use recycled and sustainably sourced materials…

CAP – Sexualised Imagery in fashion ads

The ASA/CAP have released a post called: On the road again: Sexualised Imagery in fashion ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA regularly receives complaints about the way in which women and, with lesser frequency, men are portrayed in ads and takes a firm line on those which irresponsibly sexualise or objectify people.  While these complaints can relate to advertising…

Michaela Coel launches Oxfam’s #SecondHandSeptember to fight throwaway fashion

In this year’s campaign, Coel showcases Oxfam clothing which will be sold in a pioneering Selfridges pop-up shop as part of a month-long campaign celebrating second hand The BAFTA award-winning actor, director, screenwriter, producer, playwright and poet Michaela Coel is the new face of Oxfam’s #SecondHandSeptember campaign, which is designed to raise awareness about the impact of fast fashion on the planet and garment workers. Coel will feature in the windows of more than 500 Oxfam shops nationwide, showcasing clothing from the Oxfam Online Shop, and the clothes that she…

Future Fashion Now design competition launched in collaboration with the Ellen MacArthur Foundation and UN

Launched by WeDesign in collaboration with the Ellen MacArthur Foundation and the UN, Future Fashion Now is a global, sustainable design competition that enables entrants to rethink how the fashion industry works. Inspired by Make Fashion Circular and the UN’s Sustainable Development Goals, the competition engages students, designers, fashion weeks and the global fashion industry to design a sustainable outfit or accessory to inspire the future of fashion. The fashion industry is inherently linear – resources are used to make clothing that ultimately ends up as waste. The industry is…

Timberland Announces Partnership with The Savory Institute as Part of Effort to Build Regenerative Leather Supply Chain for Fashion Industry

Global outdoor lifestyle brand Timberland has announced a new partnership with the Savory Institute, a 501(c)(3) non-profit focused on the large-scale regeneration of the world’s grasslands, as part of the brand’s long-standing commitment to build a greener future. This move augments the brand’s recently announced collaboration with Other Half Processing, which sources hides from Thousand Hills Lifetime Grazed regenerative ranches.  Through these partnerships, Timberland is working to identify, aggregate, and connect early-adopter regenerative ranches with its large-scale tannery partners to help build a regenerative supply chain for the footwear and…