Search Results for: Greenwash

New research: Carbon credits are associated with businesses decarbonizing faster

Stuart Mitchell

New research published recently suggests that companies that participate in voluntary carbon markets (VCM) are leading across a range of measures of robust climate action, accountability, and ambition—across the board, outperforming companies that do not buy carbon credits. The new study by Forest Trends’ Ecosystem Marketplace indicates that not only are carbon credits purchases funding rapid climate action, but are also associated with businesses companies that are already addressing climate change in their direct operations and throughout their value chains. Findings include: Companies engaging in the voluntary carbon market are…

Food Sector Making “More Promises Than Progress” On Regenerative Agriculture

Stuart Mitchell

A ground-breaking study of 79 global agri-food firms has found that 50 (63%) publicly refer to the potential of regenerative agriculture as a solution to the climate and biodiversity crises. However, of these 50 companies, 64% (32/50) including Chipotle, Domino’s and Bunge have not put in place any formal quantitative company-wide targets to achieve those ambitions. Only 4 of these 50 (8%) companies have set financial targets to support farmers in their supply chain to incentivise the uptake of regenerative agriculture, Nestlé, PepsiCo, and JBS. Sodexo’s Good Eating Company will…

Over half of UK consumers prepared to boycott brands over misleading green claims

Stuart Mitchell

Over half (54%) of consumers say that they would stop buying from a company if they were found to have been misleading in their sustainability claims, new research from KPMG in the UK has found. KPMG UK surveyed over 2,000 UK adults on their thoughts around green and sustainable products and technologies[1] to understand how they influence decisions, and whether misleading practices, i.e., ‘greenwashing’[2], were having an impact. The findings highlight that greenwashing is widely recognised by consumers with almost half (45%) stating they had heard of the term, with…

Better Cotton Signs UN Pledge for Traceability and Transparency

Stuart Mitchell

Better Cotton, the world’s largest cotton sustainability initiative, has signed the United Nations Economic Commission for Europe (UNECE) Sustainability Pledge ahead of the launch of its Traceability Solution at the end of 2023. The Sustainability Pledge is an open-source suite of policy recommendations, guidelines and standards that enable industry actors to authenticate their sustainability claims. The aim of the Pledge is to create a Community of Practice that would together develop traceability and transparency as key enablers for sustainability and circularity. The UNECE launched the framework to convene credible solution…

Nature Markets Taskforce Sets Out Landmark Recommendations at Amazon Summit for a Fairer Nature Economy

Stuart Mitchell

An unprecedented historic shift towards pricing nature in global markets must be harnessed to deliver on nature, climate, and equity goals, says a high-level group of policy, Indigenous, business, and financial leaders. Today at the one-day finance side event to the Amazon Summit, the high-level Taskforce on Nature Markets launched its ‘Making Nature Markets Work’ recommendations report, detailing how the unprecedented shift towards pricing nature into the economy could make markets work more for people and the planet. The Taskforce called for more robust politically-backed governance frameworks to evolve alongside…