General Mills and Walmart Join Forces To Advance Regenerative Agriculture Across 600,000 Acres by 2030

General Mills, Walmart and Sam’s Club announced a collaboration today to help accelerate the adoption of regenerative agriculture on 600,000 acres in the U.S. by 2030. This represents the approximate number of acres General Mills engages to source key ingredients for its products sold through Walmart and Sam’s Club. Initial projects will be supported through grants administered by the National Fish and Wildlife Foundation (NFWF) and seek to advance regenerative agriculture outcomes across a variety of crops, including wheat, in the Northern and Southern Great Plains. “Through this partnership, we…

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Food Sector Making “More Promises Than Progress” On Regenerative Agriculture

A ground-breaking study of 79 global agri-food firms has found that 50 (63%) publicly refer to the potential of regenerative agriculture as a solution to the climate and biodiversity crises. However, of these 50 companies, 64% (32/50) including Chipotle, Domino’s and Bunge have not put in place any formal quantitative company-wide targets to achieve those ambitions. Only 4 of these 50 (8%) companies have set financial targets to support farmers in their supply chain to incentivise the uptake of regenerative agriculture, Nestlé, PepsiCo, and JBS. Sodexo’s Good Eating Company will…

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Guinness embarks on regenerative agriculture pilot as good things are taking root

Guinness is undertaking one of the most ambitious regenerative agriculture pilots to take place on the island of Ireland. Regenerative agriculture is an approach to farming that works in harmony with the natural environment to put back more than it takes out. This extensive, three-year farm-based programme intends to highlight opportunities for reducing the carbon emissions of barley production. The key outcomes are expected to include: Improvements in soil health and its carbon sequestration potential Enhanced biodiversity Reduction in synthetic fertiliser use Enhanced water quality Improved farmer livelihoods The ambition…

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General Mills and NFWF Announce Partnership to Accelerate the Adoption of Regenerative Agriculture

The National Fish and Wildlife Foundation (NFWF) has announced a partnership with General Mills that will support important conservation efforts on working lands in the Great Lakes Basin (Michigan and Wisconsin) and the Southern Great Plains (stretching from Nebraska to Texas). Through NFWF’s Sustain Our Great Lakes and Conservation Partners Programs, this new partnership will accelerate the adoption of regenerative agriculture to improve soil heath and water quality, while also enhancing vital habitat for fish and wildlife. Regenerative agriculture emphasizes a comprehensive, holistic approach to land management that rebuilds soil…

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