This is one I’m really pleased to present, this is an industry professional with a real passion for ethical marketing, and the man who literally wrote the book. For those people who have not heard of you could you explain a bit about who you are and what you do? I have worked in advertising and the creative industry for over 25 years and been Creative Director of Saatchi & Saatchi before setting up the UK’s first integrated ethical marketing and advertising agency, FEEL. We helped ethical brands convey their…
Since 2001 the Ethical Company Organisation has provided ethical research information on 1000s of companies & brands, promoting positive policies and development in three key areas: Human Rights Environment Animal Rights Thanks very much to them for answering these 10 questions for us. For those people who have not heard of you could you explain a bit about what you do and your philosophy in your own words? The Ethical Company Organisation’s aim is to empower consumers with the information they need in order to make ethical purchasing decisions. We carry out detailed ethical…
New website Earth Changers helps tourists discover ‘life-changing places and world-changing people’ for life-affirming trips with serious positive impacts. As responsible tourism grows, with large international organisations like the UN declaring 2017 the Year of Sustainable Tourism for Development (#IY2017) and the Adventure Trade Travel Association pinpointing transformative travel as the largest motivating factor for adventure travel, the customer may be still left confused as to what trips do have a positive impact. With this new dedicated platform, Earth Changers offers the where, who and why to engage, educate and…
Ethical Marketing News was formed in February 2017 by Stuart Mitchell. Stuart is a marketing professional with many years experience. He currently runs and owns SM Marketing in Aberdeen, Scotland. When setting up SM Marketing as an ethical marketing company he noticed there weren’t any real ethical marketing resources and so he created Ethical Marketing News. The news on this site is all put together by Stuart working with marketing companies and advertising agencies to showcase the best of their ethical marketing. The articles on this site are written by…
