There are an estimated 14.1 million disabled people in the UK, according to national disability charity Scope. Yet, people with disabilities are often completely absent from brands’ marketing campaigns or in the mainstream media. Over the years, brands have paid increasing attention to race, sexuality and gender equality, but more still needs to be done to represent all form of disabilities, even the non-visible. This is especially important as according to a recent survey led by iStock globally, over two-thirds (68%) of consumers say it’s important to them that the…
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Interview with Martin Cozens, Managing Director of Banc Digital – Marketing in the Time of Covid-19
Our latest Marketing in the time of COVID-19 series is an interview with Martin Cozens, Managing Director of Banc Digital, a digital marketing agency based in Old Trafford, Manchester. Over the past decade, Banc Digital have grown from a team of two huddled in the corner of another business’ office to a thriving agency of 30+ specialising in web dev, organic search, paid search and content creation. Banc Digital work across a broad range of B2B and B2C industries, helping small businesses grow their web presence and large multinationals maximise…
Read MoreInterview with Vinay Nair, co-founder and CEO of Lightful
One of the really interesting iniatives I have come across in recent months is Lightful. Lightful ran a major social media movement to “reclaim social media for good” which went viral in early February, with thousands of individuals, charities and organisations actively calling for more positivity on social media, including Comic Relief, NCVO, the Institute of Fundraising and Whizz-Kidz. I am speaking to Vinay Nair, co-founder and CEO of Lightful about his thoughts on the iniative and ethical marketing in general. For those people who have not heard of you…
Read MoreInterview with Rikki Khanna, Partner at KRFL
This is another great one, this is an interview with Rikki Khanna Partner at KRFL (Khanna\Reidinga\Faralley\LeBon). An independent, international creative agency in the heart of Amsterdam. I first became aware of them through their campaign for MOIA, the mobility startup from the Volkswagen Group. We spoke about this iniative and ethical marketing in general. For those people who have not heard of you could you explain a bit about yourself and your background? I’m British but of mixed race descent. At the first opportunity I high-tailed it to London, did…
Read MoreInterview with Rachel Pashley from Female Tribes Consulting.
This is another one I’m really pleased to present. Last week J. Walter Thompson London launched an industry first business consultancy called Female Tribes Consulting, this came out of its leading global Female Tribes Initiative. This new iniative is headed up by Rachel Pashley (centre in the image above which features the new Female Tribes Team), who took some time out to answer our querstions about this iniative and ethical marketing in general. For those people who have not heard of you could you explain a bit about yourself and…
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