Interview with Dr. Rebecca Swift, Global Head of Creative Insights for iStock on the importance of inclusivity in imagery and their Disability Collection

There are an estimated 14.1 million disabled people in the UK, according to national disability charity Scope. Yet, people with disabilities are often completely absent from brands’ marketing campaigns or in the mainstream media.  Over the years, brands have paid increasing attention to race, sexuality and gender equality, but more still needs to be done to represent all form of disabilities, even the non-visible. This is especially important as according to a recent survey led by iStock globally, over two-thirds (68%) of consumers say it’s important to them that the…

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Interview with Martin Cozens, Managing Director of Banc Digital – Marketing in the Time of Covid-19

Our latest Marketing in the time of COVID-19 series is an interview with Martin Cozens, Managing Director of Banc Digital, a digital marketing agency based in Old Trafford, Manchester. Over the past decade, Banc Digital have grown from a team of two huddled in the corner of another business’ office to a thriving agency of 30+ specialising in web dev, organic search, paid search and content creation. Banc Digital work across a broad range of B2B and B2C industries, helping small businesses grow their web presence and large multinationals maximise…

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Interview with Rikki Khanna, Partner at KRFL

This is another great one, this is an interview with Rikki Khanna Partner at KRFL (Khanna\Reidinga\Faralley\LeBon). An independent, international creative agency in the heart of Amsterdam. I first became aware of them through their campaign for MOIA, the mobility startup from the Volkswagen Group. We spoke about this iniative and ethical marketing in general.  For those people who have not heard of you could you explain a bit about yourself and your background? I’m British but of mixed race descent. At the first opportunity I high-tailed it to London, did…

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Interview with Rachel Pashley from Female Tribes Consulting.

This is another one I’m really pleased to present. Last week J. Walter Thompson London launched an industry first business consultancy called Female Tribes Consulting, this came out of its leading global Female Tribes Initiative. This new iniative is headed up by Rachel Pashley (centre in the image above which features the new Female Tribes Team), who took some time out to answer our querstions about this iniative and ethical marketing in general.  For those people who have not heard of you could you explain a bit about yourself and…

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