Search Results for: Greenwash

PRCA launches consultation for draft definition of social impact of PR

Stuart Mitchell

The Public Relations and Communications Association (PRCA) Council has launched a consultation for a draft definition of the social impact of public relations and communications. The new definition is the work of PR and Communications Council members and was presented to the PRCA’s National Conference in London on 21st September, by Simon Francis CMPRCA, Founder Member of social enterprise Campaign Collective. The definition reads: PR and communications has a huge impact on society. It is the responsibility of all practitioners to understand the social impact of PR and be aware of the…

Interview with Mark Hughes of Space City Productions

Stuart Mitchell

Today we have an interview with Mark Hughes, Marketing Assistant of Space City Productions. We first encountered Space City Productions when they worked with the British Heart Foundation on one of their latest ads. We wanted to ask these creatives their thoughts on ethical marketing. For those people who do not know you could you explain a bit about yourself and your background? I am an aspiring journalist and politician, with a long-term aim to take my knowledge of communications into the political sphere. Having graduated from the University of…

Nespresso and sustainability – A step in the right direction, but much more to be done

Stuart Mitchell

Nespresso have launched a new Global Campaign to highlight their new sustainability programme. The main ad was created by J Walter Thompson Worldwide, and is called “The choices we make” and it tells the story of the community mill built by the brand in Jardin, Colombia, and the economic, social and environmental benefits it delivered. This is a departure from previous campaigns and aims to tell the stories of the people behind the coffee.   Helping farmers save up to 5 hours a day with a community mill in Jardin,…

Interview with Sam Attard from Ethical Revolution

Stuart Mitchell

This is another one I’m really pleased to present, this is someone else with a real passion for all things ethical, who started and runs the a very popular platform called Ethical Revolution, which is there to try and make ethical products more affordable by highlighting deals and promotions Sam Attard. For those people who have not heard of you could you explain a bit about who you are and what you do? Sure, my name’s Sam and I run platform called Ethical Revolution which is designed to be a…

Interview with Sian Conway from #ethicalhour

Stuart Mitchell

This is another one I’m really pleased to present, this is someone with a real passion for all things ethical, who started and runs the most popular ethical business chat on twitter, #ethicalhour and who knows more than a little about ethical marketing, Sian Conway. For those people who have not heard of you could you explain a bit about who you are and what you do? Depending on what day it is I wear several different hats! I’m a digital marketing manager, ethical fashion blogger and business mentor. My…