Search Results for: all

IPA publishes Advertising Works 27 for unrivalled insights into effective advertising

Stuart Mitchell

The IPA has published Advertising Works 27, which provides an in-depth exploration and leading industry analysis of the winning papers and themes from the 2024 IPA Effectiveness Awards. The book, edited by Convenor of Judges Jo Arden, contains full versions of the Gold-winning Guinness, Laithwaites, McCain, Specsavers and Yorkshire Tea case studies, as well as summaries of a further 22 Silver and Bronze-winning papers. It also includes five chapters exploring the key themes from the winning work to provide new learning, evidence and inspiration about advertising effectiveness. These chapters include:…

Small Charity Week 2025: New match funding campaign to boost small charities

Stuart Mitchell

To mark Small Charity Week 2025, NCVO is partnering with Big Give and Global’s Make Some Noise to launch a match funding campaign that will provide crucial financial support to small charities. Supporting small charities through match funding From 23 to 30 June 2025, the Small Charity Week Match Funding campaign will help small charities sustain their essential work across the UK by providing vital financial support. Through this campaign, donations made to participating charities via Big Give, the UK’s largest match funding platform, will be doubled thanks to the…

Peter Crouch launches free chat-powered taxi service in support of football fans’ mental health

Stuart Mitchell

New research released today revealed that two-thirds (64%) of football fans struggle with their mental health, with almost half (42%) turning to an unlikely source of support – taxi drivers. Today’s study from leading mobile network, Three UK, found that the anonymity of a taxi ride can help people open up, with two-in-five (40%) agreeing that it makes it easier to talk about personal issues, and half (50%) believing it’s easier to talk to someone they don’t know because they won’t be judged. To encourage football fans of all ages…

Allwyn UK Chief Executive Officer, Andria Vidler becomes Advertising Association President

Stuart Mitchell

The Advertising Association is pleased to announce Andria Vidler, Chief Executive of Allwyn UK, operator of The National Lottery, as its new President. She takes on the role following the completion of a 3-year tenure by President, Alessandra Bellini, who will continue her work with the Advertising Association as the Chair of the Ad Net Zero UK Group. As President, Vidler will guide the strategic direction of the association’s work on behalf of the UK advertising industry to promote the role and rights of responsible advertising – trusted, inclusive and sustainable…

Apex Cool Labs Selected as Work to Zero Safety Innovation Challenge Winner

Stuart Mitchell

The National Safety Council brought together six leading technology providers to showcase their cutting-edge solutions during the Work to Zero Safety Innovation Challenge. The challenge helps organizations address the critical safety concern of heat stress risks while advancing the program’s mission to eliminate workplace fatalities through technology. Apex Cool Labs was selected as this year’s challenge winner. “Heat stress is not only a significant safety challenge but also a solvable one, thanks in part to technological innovation,” said Katherine Mendoza, senior director of workplace safety programs at NSC. “The Safety…