Tag: Advertising Association

Advertising Association marks centenary with call to double down on trust

Stuart Mitchell

The Advertising Association (AA) celebrated its 100th anniversary at a Centenary Reception on May 6, bringing together 250 senior industry leaders in central London. At the event, Chief Executive Stephen Woodford delivered a keynote speech urging businesses and policymakers to see building trust as vital in strengthening advertising’s role as an essential engine for economic growth. Stephen Woodford, Chief Executive, said: “Advertising must be recognised for its contribution to growth, rather than as a cost to cut or something to ban. Being trusted helps drive that growth and we must…

Read More

UK ad spend forecast to reach £12bn during this festive period

Stuart Mitchell

UK advertising spend is expected to increase by 7.3% to a total of £12.0bn in the final quarter of this year, according to the latest Advertising Association/WARC Expenditure Report. The new forecasts, published today, also show that total ad spend is set to rise by 8.2% to £46.0bn during 2025 as a whole and a further 6.6% to almost £50bn (£49.1bn) in 2026. Festive ad spend The advertising market is predicted to see an £814m boost compared with the same period in Q4 2024, with advertising continuing to play a…

Read More

LEAD, the advertising industry’s annual summit, returns for 2026

Stuart Mitchell

The Advertising Association, together with its founders IPA and ISBA, will host a landmark edition of the advertising industry’s annual summit, LEAD, on 5 February 2026 at the QEII Centre in Westminster. LEAD 2026 will bring together over 450 senior leaders from across the political, media and advertising landscape. This special edition will celebrate the AA’s centenary while setting the agenda for the year ahead, under the theme “Leadership through trust.” The half-day summit will examine the political outlook, the latest research into consumer trust in advertising, and how the…

Read More

Countdown to October 1: Trade bodies launch LHF ad restrictions awareness drive

Stuart Mitchell

A group of UK advertising’s trade bodies including the Advertising Association, ISBA, the IPA, IAB UK, has launched a comprehensive, cross-industry awareness campaign to help professionals working on Q4 campaigns understand the incoming Less Healthy Food (LHF) advertising restrictions. The campaign will signpost key resources including FAQs and online training to help the industry comply with the restrictions from October 1, 2025. The campaign highlights an Industry Agreement with the Government that from October 1, ads for identifiable LHF products should not be shown before the watershed on Ofcom-licensed TV…

Read More

Entries open for the Campaign Ad Net Zero Awards 2025

Stuart Mitchell

  The Campaign Ad Net Zero Awards have returned for their fourth year!  The awards aim to show how the principles of the Ad Net Zero action plan are being implemented to achieve more sustainable campaigns and deliver better business outcomes.   They are a partnership between Campaign and the Advertising Association, supported by the IPA and ISBA, with headline sponsorship thanks to Google. Categories are open to both UK and international entrants from all parts of our industry – including advertisers, agencies, media owners, production and tech companies.  Companies do…

Read More