Tag: Advertising Association

Countdown to October 1: Trade bodies launch LHF ad restrictions awareness drive

Stuart Mitchell

A group of UK advertising’s trade bodies including the Advertising Association, ISBA, the IPA, IAB UK, has launched a comprehensive, cross-industry awareness campaign to help professionals working on Q4 campaigns understand the incoming Less Healthy Food (LHF) advertising restrictions. The campaign will signpost key resources including FAQs and online training to help the industry comply with the restrictions from October 1, 2025. The campaign highlights an Industry Agreement with the Government that from October 1, ads for identifiable LHF products should not be shown before the watershed on Ofcom-licensed TV…

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Entries open for the Campaign Ad Net Zero Awards 2025

Stuart Mitchell

  The Campaign Ad Net Zero Awards have returned for their fourth year!  The awards aim to show how the principles of the Ad Net Zero action plan are being implemented to achieve more sustainable campaigns and deliver better business outcomes.   They are a partnership between Campaign and the Advertising Association, supported by the IPA and ISBA, with headline sponsorship thanks to Google. Categories are open to both UK and international entrants from all parts of our industry – including advertisers, agencies, media owners, production and tech companies.  Companies do…

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Allwyn UK Chief Executive Officer, Andria Vidler becomes Advertising Association President

Stuart Mitchell

The Advertising Association is pleased to announce Andria Vidler, Chief Executive of Allwyn UK, operator of The National Lottery, as its new President. She takes on the role following the completion of a 3-year tenure by President, Alessandra Bellini, who will continue her work with the Advertising Association as the Chair of the Ad Net Zero UK Group. As President, Vidler will guide the strategic direction of the association’s work on behalf of the UK advertising industry to promote the role and rights of responsible advertising – trusted, inclusive and sustainable…

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AA 2024 Annual Review – rounding up a year of delivering for our members during a time of political change

Stuart Mitchell

The Advertising Association are delighted to announce that the Advertising Association’s Annual Review 2024 is now live, reflecting on another year of rapid change and innovation in our industry. Our new-style review provides a short, sharp round-up of progress in our priority workstreams. Key highlights include: The AA’s Policy and Government Affairs team’s work at the forefront of policy advocacy, engaging with the new Labour government to emphasise advertising’s vital role in economic growth alongside our social contribution. Credos research showing that public trust in advertising is continuing to rise and in…

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AA comment on junk food advertising ban secondary legislation

Stuart Mitchell

The Government has confirmed it is to lay the secondary legislation for the incoming junk food advertising ban across online channels and a TV watershed. This will come into force on October 1, 2025. In response, a spokesperson for the Advertising Association said: “Industry is working closely with the Government and the regulators to ensure that this policy is workable from day one. It is welcome that the Government has brought forward the secondary legislation needed to give our members more certainty less than a year out from these restrictions…

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