Tag: Advertising Association

Joint statement on behalf of the Advertising Association, IAB UK, IPA & ISBA

Stuart Mitchell

Effectively addressing illegal advertising, such as scam ads, and increasing the protection of children requires a united approach and meaningful collaboration between industry bodies and the Government. It’s not something that any one of us can do alone. This is why the Online Advertising Taskforce has been created and it’s that shared focus that has informed the Action Plan released today, which sets out both to improve the evidence of in-scope harms and enhance existing initiatives to tackle them. Together with our respective members, we – the Advertising Association, IAB…

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AA Convenes UK Advertising Industry AI Taskforce

Stuart Mitchell

The Advertising Association has formed a new AI Taskforce bringing together senior representatives from across its membership. The aim is to build a coordinated policy approach, in recognition of the rapid need to establish ethical safeguards, develop industry guidelines and work with the Advertising Standards Authority (ASA) where appropriate to ensure the use of AI in advertising campaigns is transparent and legal, decent, honest, and truthful. The Taskforce meets for the first time this week to ensure the advertising and marketing industry are responsible producers, deployers and end-users of AI.…

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2021 UK Exports of Advertising and Marketing Services Reach £15bn

Stuart Mitchell

The Advertising Association reports the UK exported £15bn in advertising and market research services in 2021, according to latest Office for National Statistics (ONS) data. The figures highlight a strong rebound from 2020 and represent a 32.5% increase in year-on-year growth – the highest seen since Credos, the advertising industry’s think tank, began tracking the industry’s export figures in 2018. These new figures bring export value back in line with the industry’s pre-COVID trajectory, making the UK second only to the USA for exports worldwide. The surge in advertising exports…

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Government Sanctions on Advertising Exports Come into Force Against Russia

Stuart Mitchell

The Government has announced via a Statutory Instrument that, from 00.01 16 December 2022, it will prohibit the export of advertising services, alongside some other professional services, to Russia.    As the industry’s trade body, the Advertising Association fully support these measures, as well as the decision of many companies who have already ceased trading with Russia.   There will be a winding down exception to the advertising sanctions until 15 March 2023. This means that if UK service providers entered into contracts before 16 December 2022, they can honour these until…

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UK adspend continues recovery in Q1 but real-terms growth in 2023 under pressure

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report is the only source to collect advertising revenue data across the entire media landscape. It shows a strong Q1 for UK adspend with a year-on-year rise of 28.3%, reaching a total of £8.6bn and resulting in slightly improved outlooks for the year ahead. The first three months of 2022 outperformed expectations by 7.7 percentage points as all media recovered in comparison to the lockdowns of Q1 2021. The outlook for the total UK advertising market in 2022 has been upgraded (+0.2pp) to 10.9% growth,…

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