The Advertising Association is pleased to announce Andria Vidler, Chief Executive of Allwyn UK, operator of The National Lottery, as its new President. She takes on the role following the completion of a 3-year tenure by President, Alessandra Bellini, who will continue her work with the Advertising Association as the Chair of the Ad Net Zero UK Group. As President, Vidler will guide the strategic direction of the association’s work on behalf of the UK advertising industry to promote the role and rights of responsible advertising – trusted, inclusive and sustainable…
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AA 2024 Annual Review – rounding up a year of delivering for our members during a time of political change
The Advertising Association are delighted to announce that the Advertising Association’s Annual Review 2024 is now live, reflecting on another year of rapid change and innovation in our industry. Our new-style review provides a short, sharp round-up of progress in our priority workstreams. Key highlights include: The AA’s Policy and Government Affairs team’s work at the forefront of policy advocacy, engaging with the new Labour government to emphasise advertising’s vital role in economic growth alongside our social contribution. Credos research showing that public trust in advertising is continuing to rise and in…
Read MoreAA comment on junk food advertising ban secondary legislation
The Government has confirmed it is to lay the secondary legislation for the incoming junk food advertising ban across online channels and a TV watershed. This will come into force on October 1, 2025. In response, a spokesperson for the Advertising Association said: “Industry is working closely with the Government and the regulators to ensure that this policy is workable from day one. It is welcome that the Government has brought forward the secondary legislation needed to give our members more certainty less than a year out from these restrictions…
Read MoreUK Advertising reports £10bn spend in Q2 2024
UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% increase, according to the latest Advertising Association/WARC Expenditure Report. This was just over four percentage points (pp) ahead of forecast owing to stronger-than-expected digital growth and the relatively weak comparable results for 2023. The latest figures now provide a picture for the first half of the year, showing adspend increased 13.5% to £19.6bn in H1. AA/WARC has upgraded its forecasts for 2024, as a whole, by 2.9pp and now expects spend to cross the £40bn barrier…
Read MoreAdvertising Association and Adwanted UK launch new Training Hub for advertising and marketing industry
The Advertising Association has launched a new hub designed to showcase professional training and development opportunities for people working in the UK advertising and marketing industries, in partnership with Adwanted UK. From launch, the new hub showcases over 500 professional training courses and qualifications from Advertising Association members and industry stakeholders including the Data & Marketing Association, the Chartered Institute of Marketing, the IPA, ISBA and IAB UK. Training courses and qualifications cover a range of skills including creativity, strategy and data, and have been curated to serve three distinct…
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