Media Smart & Advertising Association double down on Political Advertising awareness campaign

Media Smart and the Advertising Association are renewing their awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads by political parties they may see in the run up to the General Election. The campaign highlights a 10-point guide, freely available to download, which aims to improve political literacy, particularly among young people preparing to vote for the first time. A 30” video creative, designed by Pearl & Dean Productions, part of CREATE at Pearl & Dean, will appear in Pearl & Dean cinemas and on…

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Media Smart & Advertising Association Publish Political Advertising Guide

Media Smart, the advertising and media industry’s education programme, has partnered with the Advertising Association, the UK advertising industry trade body, to publish ‘What’s the deal with political advertising?’. The new 10-point guide aims to help people, especially young people preparing to vote for the first time, understand ads they may see ahead of this year’s local, mayoral, and general elections. It comes as data from UK advertising thinktank, Credos, shows 44% of people are concerned about political advertising, with people significantly less likely to trust political advertising (29%) than…

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New Book Calls for Advertising to Help Accelerate the Sustainable Economy

A new book, Sustainable Advertising – How advertising can support a better future, is to be published by Kogan Page on March 3 with a case for change and a manifesto for advertising to help build a sustainable economy. It has been written by Advertising Association Communication Director, Matt Bourn and Ad Net Zero Chair, Sebastian Munden, and aims to equip readers with the expertise needed to seize the opportunities of the sustainable economy and play a critical role in its acceleration. The book describes how everyone involved in the…

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Record £9.5bn to be Spent During Christmas Advertising Season

Advertisers are set to spend a record £9.5bn during the Christmas season, according to new data released by the Advertising Association (AA) and WARC. This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period. Further research conducted by the Advertising Association for this year’s Christmas advertising season revealed nearly half (48%) of all adults credit Christmas ads with helping to spark gift ideas, while 70% of young adults (25-34) find Christmas ads to be…

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Joint statement on behalf of the Advertising Association, IAB UK, IPA & ISBA

Effectively addressing illegal advertising, such as scam ads, and increasing the protection of children requires a united approach and meaningful collaboration between industry bodies and the Government. It’s not something that any one of us can do alone. This is why the Online Advertising Taskforce has been created and it’s that shared focus that has informed the Action Plan released today, which sets out both to improve the evidence of in-scope harms and enhance existing initiatives to tackle them. Together with our respective members, we – the Advertising Association, IAB…

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