Tag: Advertising Association

UK Advertising Investment Rises 9.3% to £11.7BN in Q1 2026

Stuart Mitchell

The Advertising Association and WARC have recently published the latest quarterly advertising Expenditure Report, revealing that UK advertising investment increased by 9.3% year-on-year in the first quarter of 2026, reaching a total of £11.7 billion. The latest report – drawn from a survey of media owners and the industry bodies that represent them – highlights a diverse media landscape where advertisers are actively investing across a variety of established and emerging formats. The Q1 2026 figures show broad-based growth as businesses make the most of the full breadth of the…

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Advertising Association outlines new Trust Action Plan

Stuart Mitchell

As part of its ongoing work to strengthen public trust in advertising and building on the work of the last action plan launched in 2021, the Advertising Association recently announced a new three-point Trust Action Plan. While public trust in advertising reached a five-year high of 40% in 2025, up from 30% in 2022, research indicates this recovery remains fragile, partly due to a gap between the public’s desire for advertising that is creatively rewarding, and their day-to-day experience where they can feel bombarded and they worry about the increased…

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Advertising Association marks centenary with call to double down on trust

Stuart Mitchell

The Advertising Association (AA) celebrated its 100th anniversary at a Centenary Reception on May 6, bringing together 250 senior industry leaders in central London. At the event, Chief Executive Stephen Woodford delivered a keynote speech urging businesses and policymakers to see building trust as vital in strengthening advertising’s role as an essential engine for economic growth. Stephen Woodford, Chief Executive, said: “Advertising must be recognised for its contribution to growth, rather than as a cost to cut or something to ban. Being trusted helps drive that growth and we must…

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UK ad spend forecast to reach £12bn during this festive period

Stuart Mitchell

UK advertising spend is expected to increase by 7.3% to a total of £12.0bn in the final quarter of this year, according to the latest Advertising Association/WARC Expenditure Report. The new forecasts, published today, also show that total ad spend is set to rise by 8.2% to £46.0bn during 2025 as a whole and a further 6.6% to almost £50bn (£49.1bn) in 2026. Festive ad spend The advertising market is predicted to see an £814m boost compared with the same period in Q4 2024, with advertising continuing to play a…

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LEAD, the advertising industry’s annual summit, returns for 2026

Stuart Mitchell

The Advertising Association, together with its founders IPA and ISBA, will host a landmark edition of the advertising industry’s annual summit, LEAD, on 5 February 2026 at the QEII Centre in Westminster. LEAD 2026 will bring together over 450 senior leaders from across the political, media and advertising landscape. This special edition will celebrate the AA’s centenary while setting the agenda for the year ahead, under the theme “Leadership through trust.” The half-day summit will examine the political outlook, the latest research into consumer trust in advertising, and how the…

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