Tag: the IPA

Flake news: New IPA data unpicks trend of sudden cancellations

Stuart Mitchell

Over half of all UK adults and over two-thirds of 18-34s have admitted to ‘flaking’ on plans. These are just some of the findings from new IPA research, to be launched at the IPA Insight Summit, that explores the phenomenon and feelings surrounding flaking, defined as ‘failing to keep an appointment or fulfil a commitment, especially with little or no advance notice’. The research is based on a nationally representative poll commissioned by the IPA among a sample of 2,000 UK adults aged 18+research and was undertaken by Opinium in…

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Global study highlights issues obstructing the development of creative ideas

Stuart Mitchell

Poor feedback, lack of training in evaluating ideas and subjective opinions are just some of the issues highlighted in a new global report which provides evidence-based action points on how the industry can collectively improve the process of developing outstanding creative ideas. Conducted by BetterBriefs and research agency Flood + Partners, and produced in partnership with IPA (The Institute of Practitioners in Advertising) and the WFA (World Federation of Advertisers), the comprehensive new global study ‘The BetterIdeas Project’, represents the opinions of 1034 agency, marketer and in-house respondents. They span 54…

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New IPA data reveals UK population’s 2025 holiday plans

Stuart Mitchell

More than one in ten UK adults (12%) have already been on holiday in 2025, while a third (33%) have travel plans for the UK and over two in five (42%) already have plans to go abroad this year. These are just some of the holiday planning highlights outlined in the publication of new IPA data. The IPA Insight Pulse Poll of 2000 people aged 18+ was commissioned by the IPA and conducted by Opinium at the beginning of February. It reveals that while 75% have either taken or plan…

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IPA publishes Advertising Works 27 for unrivalled insights into effective advertising

Stuart Mitchell

The IPA has published Advertising Works 27, which provides an in-depth exploration and leading industry analysis of the winning papers and themes from the 2024 IPA Effectiveness Awards. The book, edited by Convenor of Judges Jo Arden, contains full versions of the Gold-winning Guinness, Laithwaites, McCain, Specsavers and Yorkshire Tea case studies, as well as summaries of a further 22 Silver and Bronze-winning papers. It also includes five chapters exploring the key themes from the winning work to provide new learning, evidence and inspiration about advertising effectiveness. These chapters include:…

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Government Consultation on Copyright and AI raises numerous issues, says IPA

Stuart Mitchell

The IPA has this week submitted its response to the Government’s Consultation on Copyright and AI. While grateful for the opportunity to respond to the Consultation, the professional body for UK advertising agencies has highlighted to Government that it raises many issues, demonstrating the complexities of the law of copyright and its application to the use of generative AI. In its response to the specifics of the Consultation, the IPA has outlined that: It is not convinced by the proposal to expand the text and data mining (TDM) exception for…

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