Tag: the IPA

Countdown to October 1: Trade bodies launch LHF ad restrictions awareness drive

Stuart Mitchell

A group of UK advertising’s trade bodies including the Advertising Association, ISBA, the IPA, IAB UK, has launched a comprehensive, cross-industry awareness campaign to help professionals working on Q4 campaigns understand the incoming Less Healthy Food (LHF) advertising restrictions. The campaign will signpost key resources including FAQs and online training to help the industry comply with the restrictions from October 1, 2025. The campaign highlights an Industry Agreement with the Government that from October 1, ads for identifiable LHF products should not be shown before the watershed on Ofcom-licensed TV…

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IPA names new Chairs for revamped Excellence Diploma in Brands

Stuart Mitchell

Award-winning industry pioneers, Uncharted Co-Founder and CSO Fern Miller and IPA Director of Effectiveness Laurence Green have been appointed as the new co-Chairs of the most highly regarded IPA qualification, the Excellence Diploma in Brands. Chosen as co-Chairs for their 20+ experience in strategy and innovation as well as founding agencies and working across multiple marketing disciplines, Fern and Laurence will oversee the intensive, seven-month qualification, which opens for applications today and is a career-defining experience for strategists, planners and future agency leaders. Designed to challenge, provoke, and expand the…

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UK marketing budgets decline for first time in four years but year-ahead plans stay upbeat

Stuart Mitchell

UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report. A net balance of -4.8% of firms cut their marketing budgets, a marked shift from the previous quarter which recorded growth with a net balance of +1.9%. Just under a quarter of panel members reported a reduction in their marketing budgets (24.2%), compared to 19.4% indicating an increase. Anecdotal evidence suggested that declining sales and reduced revenue led to a reallocation…

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Flake news: New IPA data unpicks trend of sudden cancellations

Stuart Mitchell

Over half of all UK adults and over two-thirds of 18-34s have admitted to ‘flaking’ on plans. These are just some of the findings from new IPA research, to be launched at the IPA Insight Summit, that explores the phenomenon and feelings surrounding flaking, defined as ‘failing to keep an appointment or fulfil a commitment, especially with little or no advance notice’. The research is based on a nationally representative poll commissioned by the IPA among a sample of 2,000 UK adults aged 18+research and was undertaken by Opinium in…

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Global study highlights issues obstructing the development of creative ideas

Stuart Mitchell

Poor feedback, lack of training in evaluating ideas and subjective opinions are just some of the issues highlighted in a new global report which provides evidence-based action points on how the industry can collectively improve the process of developing outstanding creative ideas. Conducted by BetterBriefs and research agency Flood + Partners, and produced in partnership with IPA (The Institute of Practitioners in Advertising) and the WFA (World Federation of Advertisers), the comprehensive new global study ‘The BetterIdeas Project’, represents the opinions of 1034 agency, marketer and in-house respondents. They span 54…

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